NEW STORE: Owner Jayden Baldwin at Fech Clothing store in Bundaberg.
FECH: It’s the word made famous by cult movie Mean Girls and now one young Bundaberg man is taking the meaning to a whole new level – all in the name of fashion.
Jayden Baldwin, 17, has just opened Fech Clothing, pronounced fetch, on Targo St in the CBD and said the name would resonate with Lindsay Lohan followers.
“The name originates from the most quoted movie of all time – Mean Girls – and we have found so many people love the name,” he said.
“To us, Fech means something really cool or trendy, which is exactly what we are all about at this store.”
At just 17 years of age, Jayden has taken on the fashion world, with the opportunity to open his own business coming about after the closing down of another.
“I worked for BMAC in the same area, and I saw when they announced they were closing down how sad everyone was,” he said.
“I still had a flair to do this and I saw an opportunity, with so many other clothing stores closing down, it was actually a great time to open a store like Fech.”