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Fallout 4 Fan Recreates The Walking Dead Trailer

Matt Hamlin is a UK-based video gamer who loves Bethesda’s post-apocalyptic role-playing game Fallout 4 and making videos for his YouTube channel. Adding to his recent speciality of recreating trailers for movies and TV shows inside Fallout 4 – which included the likes of Daredevil, House…

Apple Watch 2 Tipped to Launch at WWDC; New iPhone 7 Details Emerge

An analyst has claimed that Apple may refresh the Apple Watch in June at its annual developer conference – WWDC. In addition, new details about the next iPhone have emerged, claiming a better battery than previous generations as well as a thinner body. Analyst Brian White…

Scientists Discover Hot Super-Earths Being Stripped by Host Stars

Using data from Nasa’s Kepler space telescope, astrophysicists from the University of Birmingham have discovered extra-solar planets whose atmospheres have been stripped away by their host stars. According to them, planets with gaseous atmospheres that lie very close to their host stars are bombarded by a…

How Sour Patch Kids’ Famous Mascot Sent Sales Soaring

Sour Patch Kids’ heavy investment into online content generates huge returns in cultural currency. Marketers of commodity brands, especially those aimed at teenagers, have long been aware of the need to deliver experience along with their products. It’s a tough trick to pull off, which is…

Does the Original Product Idea Always Mean Go-To Market Success?

How important is the quality of the raw (or original) idea to new product success? It seems like a no-brainer to say that it is critically important. Research certainly shows that superior products are more likely to succeed. The problem is, that’s the final product, not…

Study: Middle Market Companies Lag Behind In Digitization

A report from the National Center for the Middle Market details the growing importance of organization-wide digitization.  A new survey by the National Center for the Middle Market​ and branding agency Magneto found that middle market managers are giving lackluster evaluations to their organization’s efforts to…

The Four Faces of Digital Marketing

Digital marketing has four distinct marketing objectives. Failing to recognize these differences will lead to ineffective and suboptimal digital effort. The four digital program types vary in terms of how connected they are to the offering—from augmenting the offering, to supporting the offering, to amplifying marketing…

Securing America’s International Business Future

The greatest threat to future U.S. prosperity and job prospects is the insufficient interest our leaders have in deploying resources to ensure that American engineers, managers and entrepreneurs are the best in the world at commercializing innovations and improving business processes. Twenty years ago we presented…

12 Reasons You Aren’t Making Use of Customer Insights –

Customer insights can be extremely valuable for marketers… so why are fewer companies using them than in 2011? Duke University’s Christine Moorman gives 12 culprits. ​ ​Customer insights are an essential element in any marketing plan. Insights give rise to innovations, new go-to-market strategies and new business…