Category: Marketing

Raw Water Is Trending: What Is It? 5 Things You Should Know About It

HIGHLIGHTS Water is essential for sustenance Raw water is basically natural water found in the environment Raw water is basically natural way of consuming water Water is essential for sustenance, what’s equally important is the source from which this water is obtained. We generally turn to…

HARNESSING THE POWER OF FOLLOW UP MARKETING

When most business owners hear the word marketing, they think of various things they can do to help increase future sales. From regularly engaging with customers on the different social media platforms to taking out paper ads, and everything in between, there are a number of actions a…

Selling Marketing Software to Marketers: It’s More of a Science Than an Art

Opinions expressed by Entrepreneur contributors are their own. The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year.  …

How Smart Tech And PBM Are Shaping The Future Of Digital Marketing

Since being founded in 2012, Bounce Exchange has swiftly grown to become a leader in cloud-based behavioral marketing and analytics software. Their proprietary technology has been adopted by marketers looking to shift their strategy, moving away from audience segmentation and fragmented targeting to building more complete profiles of…

How Marketing and Advertising Are Bound to Change In 2018

Opinions expressed by Entrepreneur contributors are their own. Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has…

The No. 1 Marketing Tool You’re Hardly Using

Shutterstock Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts. While most feel snail…

Digital marketing got a leg up in 2017

  Digital marketing in India is growing faster than any other medium. Some estimates project the growth to be above 30 per cent. Hareesh Tibrewala, Joint CEO at Mirum India, a digital agency part of J Walter Thompson South Asia, says the shift to digital will…

3 Marketing Strategies for Raking in Millions

Next Article Image credit: JGI | Tom Grill | Getty Images Have a minute? Because that may be all it takes to save the life of a startup — your startup. Seventy-one percent of marketers say that closing more deals is their top sales priority.Yet a…