Category: Marketing

13 Marketing Quotes From The Marketing United Conference

Shutterstock Marketers from around the globe convened to listen to top marketers share insight and advice at the recent Marketing United conference. What follows are some of the best quotes from the conference. “Advertising doesn’t fix a bad or broken product.” Tom Webster, Edison Research “Whether…

Rebecca Daugherty Named ABC Marketing Chief

Rebecca Daugherty has been named executive VP of marketing for ABC Entertainment. In her new role, Daugherty will oversee marketing for ABC and ABC Studios. Daugherty’s promotion follows the departure in February of longtime ABC marketing head Marla Provencio. “As a leader in an industry filled with creative superstars, Becky has been…

8 Digital Stats From Last Week That Marketing Players Need to Know

There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns During Procter…

A Marketing Technology Cheat Sheet For Business Owners

Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display…

What does a marketing company actually do for you?

A couple years back I worked for a now defunct startup as their social media manager and the one question I would get from friends and family a like, some who owned their own businesses, was “So, what exactly do you do?” It’s a valid question, but…

Innovator’s Challenge: Marketing Beyond Your Means

In the scramble to stand out, a lot of brands go about it the wrong way. With the best intentions, they focus on overly produced content, supported by irrelevant influencers in posts that scream at consumers, instead of converse with them. So what can brands do…

Freeform Hires Tricia Melton as New Senior VP of Marketing

Tricia Melton has been named as the new senior vice president of marketing for Freeform, Variety has learned. Melton takes over the role from Nigel Cox-Hagan, who announced his resignation at the beginning of May. She will now lead the creative marketing vision for the network and spearhead the strategic execution…