Category: Marketing

4 Ways to Get Big Marketing Results on a Starter Budget

Marketing a startup is tough. You have a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and people tend to favor the familiar. Nevertheless, countless startups break…

How to Ride the Livestreaming Wave to Marketing Success

Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there’s been a surge in content creation that boosts social presence and builds brand loyalty while…

United, Woolworths and Five Guys Everything that matters this morning

United Airlines to link executive pay to customer experience United Airlines has revealed plans to tie its executive pay structure to customer satisfaction levels as it seeks to rebuild its reputation following a recent PR disaster. Two weeks ago footage emerged of a passenger being violently…

Is it a surprise PRs are getting top marketing jobs

When John Lewis announced its director of comms Peter Cross had been promoted to director of customer experience, a few eyebrows were raised. After all, John Lewis is a brand built on advertising. So the decision to turn to its most senior PR to help lead…

Mark Ritson United’s CEO makes a mockery of the word leadership

Everywhere you look these days you can find definitions, articles and whole speeches about what it takes to lead. Leaders are empathetic. Leaders are disruptive. Leadership means being agile. Leadership means staying fixed on one path. Leaders are friendly and aloof. Leaders are introverts and extroverts.…

Sensex slides 145 points as geo-political worries build

MUMBAI: A build-up in tension linked to geo-political developments gave markets the blues today as the Sensexlost 145 points at 29,643 while domestic investors sat tight ahead of the corporate earnings season. Industrial output data for February and retail inflation for March, slated for release after…

Indiabulls Housing Finance, Indian Oil Rise After Inclusion In Nifty

Indiabulls Housing Finance and Indian Oil Corporation (IOC) shares were in focus on Friday, after their inclusion in the Nifty 50 index. Housing mortgage company Indiabulls Housing Finance is now part of the National Stock Exchange or NSE’s 51-scrip benchmark index- Nifty 50. Indian Oil Corporation,…