Local Business Marketing: It’s Time To Rethink Word Of Mouth

Shutterstock How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified. During my time working in the search industry, part of my job…

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big…

Indian team not in favour of long tours

HIGHLIGHTS Kohli, Dhoni and Shastri were pleased with the manner in which the meeting went and believe that the discussions were very “reasonable” The new Future Tours Program was presented to the team management and the latter looked content with the new model Virat Kohli and…

UWF Historic Trust hosts lantern tour of Christmases past

It might seem like a scene from Christmas past — men and women dressed in Viictorian-era finery making their way through the downtown streets of old Pensacola, guided only by the dim light of lanterns as they go on their merry wassailing way. You’ll get a chance to experience…

PEDAL-POWERED TOURS

A group of local entrepreneurs is betting on interest in downtown-area tours offering an interactive and up-close experience, plus some pedaling and maybe even some food and drink. Waco Pedal Tours is having a soft opening over the weekend with its four-wheel pedal-powered cart fitted for…

Bulldog Tours now offers LGBT-themed Charleston walking tour

Bulldog Tours recently began offering a “Real Rainbow Road LGBT Tour” Walking tour behemoth Bulldog Tours is now offering a private, and pretty exclusive, view of the Holy City through rainbow-colored glasses. The “Real Rainbow Road LGBT Tour” first debuted in mid-October for a cohort of…

Christmas home tours happening in Bedford this Sunday

BEDFORD, Va. (WDBJ7) In Bedford County, a Christmas tour of historic homes will take place this weekend. The Bedford Council of Garden Clubs is sponsoring their 22nd tour this year. Each of the clubs that belong to the council will go into five different historic homes in…

How An Obsession With Data Ruined Influencer Marketing

Too many marketers are pretending the real world isn’t a real opportunity just because it’s harder to track than the digital world. Wanting to measure everything is admirable. It speaks to a desire to be responsible and accountable, both virtues of effective marketers. That said, too…

Getting to the business case for advertising

The advertising industry has undergone rapid change over the past decade as the emergence of new forms of advertising in digital and changes in consumer behaviour have led to growing competition for investment. That has led to huge debate around how effective advertising now is, as…