Pinup Girl Clothing Releases Their Gothtastic Elvira Line

Ravishingly retro company Pinup Girl Clothing just released their new line of dresses inspired by the Mistress of the Dark, Elvira.  The Los Angeles based clothier is well known in the various fashion communities, and they specialize in the classic ‘pinup girl’ aesthetic.

Just in time for the spoopy holidays, the collection of form fitting black dresses SCREAMS of the dark sensuality the Mistress is known for. Featuring silhouettes for all body types Cassandra Peterson AKA Elvira Mistress of the Dark and Pinup Girl CEO and Creatrix Laura Byrnes have combined their talents and love of cleavage-flaunting fashion to bring you a clothing collection that is the answer to ALL your vamp needs.

Check it out:

The Elvira dress in black pointe.  The Elvira Dress features a beautifully fitted top with a sexy, semi-sheer, deeply flattering v neckline that allows this dress to be worn with your favorite cleavage boosting bra. The dress’s construction is enhanced by seaming that cinches your waist and the skirt hugs and enhances your curves perfectly. Made from an alluring black ponte and finished off with ¾ sleeves, a hidden zipper and flirty back slit that further exaggerates the darkly seductive beauty of this dress.  Available in sizes XS-4X.


The Elvira Gown features a beautifully fitted top with a sexy, semi-sheer, deeply flattering v neckline that allows this gown to be worn with your favorite cleavage popping bra. The gowns construction is enhanced by seaming that cinches your waist while the skirt hugs and enhances your curves perfectly. Made from a black ponte and finished off with ¾ length sleeves, a hidden zipper and fabulous fishtail hem at the back, you’ll beguile like never before in this flamboyant and decadent Elvira Gown. Also available in sizes XS-4X.

Love that first dress but want it in *GASP* a color other than black?


The Elvira Dress in purple ponte features a beautifully fitted top with a sexy, semi-sheer, deeply flattering v neckline that allows this dress to be worn with your favorite cleavage boosting bra. The dress’s construction is enhanced by seaming that cinches your waist and the skirt hugs and enhances your curves perfectly. Made from an alluring purple ponte and finished off with ¾ sleeves, a hidden zipper and flirty back slit that further exaggerates the darkly seductive beauty of this dress.

There are 2 other Elvira dresses in the collection, variants of the style.  And also gorgeous floral headpieces that are in the “coming soon” slot. You can check them out here.

Cassandra Peterson created the character of Elvira after auditioning for the host role on the Los Angeles Fright Night series in the early 80’s.

PUG was first started in 1999 by Laura Byrnes from the comfort of her own living room, catering to online sales of classic 50’s and 60’s shapes and styles. Thisinterview with Byrnes from 2014 with Apparel News goes into more detail about how the business first began, and blossomed into what it is now.

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