Tag: a

4 Ways to Get Big Marketing Results on a Starter Budget

Marketing a startup is tough. You have a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and people tend to favor the familiar. Nevertheless, countless startups break…

Is it a surprise PRs are getting top marketing jobs

When John Lewis announced its director of comms Peter Cross had been promoted to director of customer experience, a few eyebrows were raised. After all, John Lewis is a brand built on advertising. So the decision to turn to its most senior PR to help lead…

Mark Ritson United’s CEO makes a mockery of the word leadership

Everywhere you look these days you can find definitions, articles and whole speeches about what it takes to lead. Leaders are empathetic. Leaders are disruptive. Leadership means being agile. Leadership means staying fixed on one path. Leaders are friendly and aloof. Leaders are introverts and extroverts.…

‘Turkish Trump,’ a hotel plan and a tangle of foreign ties

Getty Images The Ritz-Carlton Moscow, which Yusuf Sarimsakci helped oversee. Before taking office, Donald J. Trump pledged that his business empire would forgo new deals abroad while he was president. But as the Trump Organization unveils a new brand of hotels, that promise is not preventing…

7 gadgets that become almost redundant if you have a smartphone

New Delhi: Smartphones have really made our lives smart. The modern-day smartphones have become so efficient that they can take care of a number of utilities. Let’s have a look at seven gadgets that becomes almost redundant if you have a smartphone. Calculator When was the…

What makes a great camera phone? The answer is not in megapixels

smartphone arena is extremely competitive and each brand is constantly working towards creating a differentiator to get the consumers interest. The trend currently revolves around photographic experience and like many of you must have noticed brands are bringing in new innovative technology for consumers. Camera phones…