Tag: advertising

Getting to the business case for advertising

The advertising industry has undergone rapid change over the past decade as the emergence of new forms of advertising in digital and changes in consumer behaviour have led to growing competition for investment. That has led to huge debate around how effective advertising now is, as…

Meet the millionaire poster boys of online advertising

Had the Turakhia brothers not executed the world’s largest advertising tech deal on Monday, the two would have continued to be unknown, something they’ve enjoyed through their nearly-two decades long journey as tech entrepreneurs. On Monday, their firm Medianet was acquired by China-listed Beijing Miteno Communication…