Tag: are

Is it a surprise PRs are getting top marketing jobs

When John Lewis announced its director of comms Peter Cross had been promoted to director of customer experience, a few eyebrows were raised. After all, John Lewis is a brand built on advertising. So the decision to turn to its most senior PR to help lead…

Here are 4 new things on Mercedes-Benz CLA facelift

Mercedes-Benz India has just launched a facelifted version of the CLA. To be sold as the 2017 CLA, this new offering features minor design changes, updated interiors and a sporty new package. The powertrain remains unchanged though – a 2-litre, four-cylinder petrol with 184bhp/300Nm and a…

How tech startups are changing the way your ‘read’ books

 BENGALURU: Tech startups are tying up with brick-and-mortar publishing houses to use augmented and virtual reality to bring textbooks and lessons to life. Ever sat through a class where the teacher droned on about the Great Barrier Reef, while you wished you could be transported to…

Overwatch director says “troll pick” heroes are sometimes inevitable

Balancing a team-based online shooter, in case there was any doubt, is a tricky bit of business. In fact, as Overwatch game director Jeff Kaplan explained in this Battle.net forum post on the topic, it’s effectively impossible. Attitudes change, playstyles evolve, and players slowly but surely…

Alert! 59 per cent Indian online daters are at security risk

With the growing trend of online dating services and apps, three in five (59 per cent) Indian online daters are now facing security issues as these platforms have become hotbeds for cybercriminals, a new study revealed on Wednesday. “In India, about 38 per cent of consumers…