Tag: Brand

Toledo natives launch national women’s clothing brand

One summer night in 2015, Michelle Giles couldn’t sleep. She kept envisioning images of tunic dresses, cropped jackets and gathered skirts. So Giles did what many creative types with a bout of insomnia do: She sketched out her ideas on paper. The Toledo native’s late-night inspirations…

Ivanka Trump Reportedly Cuts Ties To Her Fashion Brand

Ivanka Trump has reportedly stepped down from her eponymous fashion brand. After distancing herself on social media from the clothing, shoe and accessories line that bears her name back in November 2016, the president elect’s daughter has cut ties ahead of her father’s inauguration on Jan. 20.…

Geely Automobile Holding to launch a new car brand

Geely Holding Group Co. Ltd is a Chinese multinational automotive manufacturing company, headquartered in Hangzhou, Zhejiang. It is known for owning the Swedish car company, Volvo. The Chinese auto giant is now set to launch an all-new car brand – Lynk & Co on October 20,…

Ad lines blur as political leaders turn quasi brand ambassadors

Newspaper readers were in for a complete surprise earlier this month when the face of the Prime Minister of India Narendra Modi stared at them via front-page ads for Jio, Reliance Industries’ telecom service. For an audience otherwise used to the PM appearing in ads for…