Tag: business

How To Use Facebook Marketing To Rapidly Scale Your Business

Shutterstock Facebook is arguably the world’s most powerful marketing platform. Within two years, it has helped me build and run numerous multimillion-dollar businesses from scratch. It has unique benefits that few other marketing or advertising platforms can offer: advanced targeting and user-friendly dashboards. Plus, you can start with…

Local Business Marketing: It’s Time To Rethink Word Of Mouth

Shutterstock How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified. During my time working in the search industry, part of my job…

Getting to the business case for advertising

The advertising industry has undergone rapid change over the past decade as the emergence of new forms of advertising in digital and changes in consumer behaviour have led to growing competition for investment. That has led to huge debate around how effective advertising now is, as…

A Marketing Technology Cheat Sheet For Business Owners

Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display…

SkySlope Lets Real Estate Brokers Manage Business Online

Real estate has always been one of America’s most lively industries. Every year, some two million licensed agents and 86,000 brokerage firms work day and night to move billions of dollars worth of commercial and residential properties. Bearing that in mind, it’s not difficult to imagine why so many…

Google rebrands cloud business, adds more artificial intelligence

Alphabet Inc`s Google said on Thursday it renamed its business-to-business cloud computing brand and enhanced some enterprise applications using artificial intelligence, the company`s latest gambit to better compete with Amazon.com and Microsoft Corp. in the lucrative cloud business. Discussing the rebranded Google Cloud, Diane Greene, senior…

Nokia planning to re-enter smartphone business in 2017

Barcelona: If a slide from Nokia’s Capital Markets Day 2016 is anything to go by, the one-time famous smartphone maker is planning to re-enter the business in 2017. The event that was held on November 15 for investors, the company stated that 2017 will represent “Nokia…