Tag: case?’

Getting to the business case for advertising

The advertising industry has undergone rapid change over the past decade as the emergence of new forms of advertising in digital and changes in consumer behaviour have led to growing competition for investment. That has led to huge debate around how effective advertising now is, as…

‘Why was Rahul running away from this case?’

Rajesh Kunte had been hearing since childhood that the Rashtriya Swayamsevak Sangh was allegedly involved in the killing of Mahatma Gandhi. The claim hurt him, as he had been a member of the Hindu right-wing outfit since he was five years old. He always wanted to…