Tag: for

6 Marketing Trends To Help You Budget For 2018

Shutterstock Ah, the greatest time of year: The leaves have been changing colors, Starbucks is rolling out all its highly anticipated fall and winter drinks, your neighbors are hanging up their holiday lights, and, of course, marketing leaders are crafting their annual budgets. It’s always important…

Getting to the business case for advertising

The advertising industry has undergone rapid change over the past decade as the emergence of new forms of advertising in digital and changes in consumer behaviour have led to growing competition for investment. That has led to huge debate around how effective advertising now is, as…

Nokia 8 India launch set for next week

The Nokia 8 flagship smartphone is coming to India next week. HMD Global has started sending out invites for an event, which will be held on September 26. The invite clearly says the event is about “unveiling the milestone of Nokia Phones.” The device is already available in Australia…

Mercedes is building smarter headlights for its cars of the future

In a dark garage at the Mercedes-Benz headquarters in Stuttgart, Germany, a flat gray S-Class illuminates a white screen at the end of long hall. The headlights blast on and while the light is bright, it’s not that impressive. Then Stefan Toepfer, electronic and software developer for exterior…

New diesel cars no better for environment than petrol cars: Report

BERLIN: New diesel cars do not produce less of the environmentally damaging carbon dioxide than petrol cars, a group of newspapers cited the German Transport Ministry as saying on Wednesday, in a potential further headache for the auto sector. The car industry is Germany’s biggest exporter and employs more than…

Dishonored: Death of the Outsider’s PC port runs fine (for most people)

Dishonored: Death of the Outsider, the standalone expansion/mini-sequel to Dishonored 2, unlocked on Steam late last night. As is Bethesda’s wont these days, we got our hands on it the same time as anyone else—which, when you’re dealing with the PC version of a follow-up to Dishonored 2 is a bit…