Tag: Getting

Is it a surprise PRs are getting top marketing jobs

When John Lewis announced its director of comms Peter Cross had been promoted to director of customer experience, a few eyebrows were raised. After all, John Lewis is a brand built on advertising. So the decision to turn to its most senior PR to help lead…

M.i.h Jeans Is Getting Into the Customization Game, Too

The ’70s are alive and well in fashion and now what was arguably the best part of the era–non-basic denim in all its patched-up, colorful glory–is back, too. Today, M.i.h. launches the Denim Girls Project, a personalization tool that’ll let you customize your jeans to your…

Fashion Designers Are Getting Their Hands On The Athleisure Trend

The term “athleisure” is a fairly recent addition to the fashion vernacular. Gym-to-street clothing — or more specifically I-just-want-to-look-like-I-went-to-the-gym clothing — is having a major moment. A year ago, Beyonce announced that she’ll be collaborating with Topshop on an athleisure collection, and fashion designer Alexander Wang…