Tag: Hype

AFTER PEAK HYPE, SELF-DRIVING CARS ENTER THE TROUGH OF DISILLUSIONMENT

OH, THE UNTAINTED optimism of 2014. In the spring of that year, the good Swedes at Volvo introduced Drive Me, a program to get regular Josefs, Frejas, Joeys, and Fayes into autonomous vehicles. By 2017, Volvo executives promised, the company would distribute 100 self-driving SUVs to families in…

Hype surrounding Snapchat’s Spectacles seems to have died down

Back in September last year, the company behind Snapchat changed its name to Snap. Reason being, the Snapchat app was no longer the only product the company was offering – a pair of sunglasses (dubbed Spectacles) were announced on the same day. Spectacles featured a built-in video…