Tag: Is

Is it a surprise PRs are getting top marketing jobs

When John Lewis announced its director of comms Peter Cross had been promoted to director of customer experience, a few eyebrows were raised. After all, John Lewis is a brand built on advertising. So the decision to turn to its most senior PR to help lead…

Now Is The Time For Marketers To Get Involved In Cybersecurity

As part of a series exploring cybersecurity and its impact on consumers, marketers, and marketing (see here for Part 1, Part 2, Part 3, and Part 4), I talked with Holly Rollo, the CMO of RSA, a Dell Technologies business. RSA solutions enable customers worldwide to deliver business-driven…

What makes a great camera phone? The answer is not in megapixels

smartphone arena is extremely competitive and each brand is constantly working towards creating a differentiator to get the consumers interest. The trend currently revolves around photographic experience and like many of you must have noticed brands are bringing in new innovative technology for consumers. Camera phones…

Here is mantra for great mobile wallet experience

New Delhi: Mobile wallet companies want to make the hay while the proverbial Sun of demonetisation shines. They need to ensure that in order to make the hay, they need to win the trust of consumers by providing effective, completely secure, private and reliable services, 3-D…

Why the new Hyundai Tucson is bound for greatness in India

Okay. Greatness might be a little overstated here, but given the unique position (and proposition) the new Hyundai Tucson finds itself in, in the Indian car market, it is bound to be a sales success. But, before we dig deeper, here’s a little brief about the…