Tag: local

Local Business Marketing: It’s Time To Rethink Word Of Mouth

Shutterstock How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified. During my time working in the search industry, part of my job…

Go garden-gazing on these local spring tours

So many flowers! So many tours! It must be spring. April and May bring the return of several annual home and garden tours to the greater Sacramento area. While supporting good causes, these tours also represent opportunities to see several private gardens and historic houses that…