Tag: Marketing

Innovator’s Challenge: Marketing Beyond Your Means

In the scramble to stand out, a lot of brands go about it the wrong way. With the best intentions, they focus on overly produced content, supported by irrelevant influencers in posts that scream at consumers, instead of converse with them. So what can brands do…

Freeform Hires Tricia Melton as New Senior VP of Marketing

Tricia Melton has been named as the new senior vice president of marketing for Freeform, Variety has learned. Melton takes over the role from Nigel Cox-Hagan, who announced his resignation at the beginning of May. She will now lead the creative marketing vision for the network and spearhead the strategic execution…

Here Are 7 Intriguing Digital Marketing Stats From This Week

It’s been another interesting week in interactive marketing statistics and figures. Here are the seven that particularly caught our eye. 1. Insta-engagement Per SocialBakers’ research released today at the company’s Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times…

12 Proven Tips To Win Marketing Awards

James Chen has helped his organization win seven Shorty Awards. Want to win a Shorty, Webby and other international marketing awards? “Sure, Joe, but I don’t have a big budget campaign or a flashy case study. Do I still have a chance of winning?” you ask.…

7 Step Email Marketing Checkup for Retailers

What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin.…

4 Ways to Get Big Marketing Results on a Starter Budget

Marketing a startup is tough. You have a limited budget, and you don’t benefit from brand recognition. Even users who have heard of you may not know what you do, but they know your established competitors and people tend to favor the familiar. Nevertheless, countless startups break…

How to Ride the Livestreaming Wave to Marketing Success

Live video marketing has become a must-do trend in the digital marketing community. Thanks to Snapchat, Facebook Live and other competing social media that connect users to brands in real-time, there’s been a surge in content creation that boosts social presence and builds brand loyalty while…