Tag: Marketing

A Marketing Technology Cheat Sheet For Business Owners

Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display…

What does a marketing company actually do for you?

A couple years back I worked for a now defunct startup as their social media manager and the one question I would get from friends and family a like, some who owned their own businesses, was “So, what exactly do you do?” It’s a valid question, but…

Innovator’s Challenge: Marketing Beyond Your Means

In the scramble to stand out, a lot of brands go about it the wrong way. With the best intentions, they focus on overly produced content, supported by irrelevant influencers in posts that scream at consumers, instead of converse with them. So what can brands do…

Freeform Hires Tricia Melton as New Senior VP of Marketing

Tricia Melton has been named as the new senior vice president of marketing for Freeform, Variety has learned. Melton takes over the role from Nigel Cox-Hagan, who announced his resignation at the beginning of May. She will now lead the creative marketing vision for the network and spearhead the strategic execution…

Here Are 7 Intriguing Digital Marketing Stats From This Week

It’s been another interesting week in interactive marketing statistics and figures. Here are the seven that particularly caught our eye. 1. Insta-engagement Per SocialBakers’ research released today at the company’s Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times…

12 Proven Tips To Win Marketing Awards

James Chen has helped his organization win seven Shorty Awards. Want to win a Shorty, Webby and other international marketing awards? “Sure, Joe, but I don’t have a big budget campaign or a flashy case study. Do I still have a chance of winning?” you ask.…

7 Step Email Marketing Checkup for Retailers

What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin.…