Tag: Marketing

Is it a surprise PRs are getting top marketing jobs

When John Lewis announced its director of comms Peter Cross had been promoted to director of customer experience, a few eyebrows were raised. After all, John Lewis is a brand built on advertising. So the decision to turn to its most senior PR to help lead…

What Creativity in Marketing Looks Like Today

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex…