Tag: Marketing

How dollars, digits and data are transforming marketing

Digital disruption is transforming the way the world does business. But of all areas of business, none has been transformed as much as marketing. At a recent forum co-organised by Think Business — a free knowledge site of NUS Business School — and TODAY, panellists discussed…

‘Marketing’ Can Take On Many Different Meanings At A Tech Company

(Photo: INDRANIL MUKHERJEE/AFP/Getty Images) What are different job titles for digital marketers?originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Hugo Angelmar, Growth specialist and angel investor, on Quora: When I first applied for marketing roles…

13 Marketing Quotes From The Marketing United Conference

Shutterstock Marketers from around the globe convened to listen to top marketers share insight and advice at the recent Marketing United conference. What follows are some of the best quotes from the conference. “Advertising doesn’t fix a bad or broken product.” Tom Webster, Edison Research “Whether…

Rebecca Daugherty Named ABC Marketing Chief

Rebecca Daugherty has been named executive VP of marketing for ABC Entertainment. In her new role, Daugherty will oversee marketing for ABC and ABC Studios. Daugherty’s promotion follows the departure in February of longtime ABC marketing head Marla Provencio. “As a leader in an industry filled with creative superstars, Becky has been…

8 Digital Stats From Last Week That Marketing Players Need to Know

There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns During Procter…

A Marketing Technology Cheat Sheet For Business Owners

Entrepreneurs have no choice but to become marketing experts. These days, that means you need to become a bit of a tech expert, too. It also entails understanding how user behavior, media consumption and advertising tactics are changing. Advertising is no longer just about digital display…