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HARNESSING THE POWER OF FOLLOW UP MARKETING

When most business owners hear the word marketing, they think of various things they can do to help increase future sales. From regularly engaging with customers on the different social media platforms to taking out paper ads, and everything in between, there are a number of actions a…

These Tours Use Food to Bridge the Gap Between Israelis and Palestinians

As Israeli and Palestinian heads of state grow more reluctant to show up at the negotiating table, pioneering travel outfitters are bridging the gap between the two cultures in a different way—by encouraging visitors to break bread with locals on both sides of the unofficial border. “We wanted to…

How Smart Tech And PBM Are Shaping The Future Of Digital Marketing

Since being founded in 2012, Bounce Exchange has swiftly grown to become a leader in cloud-based behavioral marketing and analytics software. Their proprietary technology has been adopted by marketers looking to shift their strategy, moving away from audience segmentation and fragmented targeting to building more complete profiles of…

The No. 1 Marketing Tool You’re Hardly Using

Shutterstock Every marketing tool seems to have its naysayers: There are plenty who say advertising is dead, while others have wondered if blogging has given way to social media. Social media, all the while, has turned into an advertising platform for boosted, promoted and sponsored posts. While most feel snail…

AFTER PEAK HYPE, SELF-DRIVING CARS ENTER THE TROUGH OF DISILLUSIONMENT

OH, THE UNTAINTED optimism of 2014. In the spring of that year, the good Swedes at Volvo introduced Drive Me, a program to get regular Josefs, Frejas, Joeys, and Fayes into autonomous vehicles. By 2017, Volvo executives promised, the company would distribute 100 self-driving SUVs to families in…

Nvidia: The Future Of Gaming, AI And Self-Driving Cars

Summary The core gaming, AI and self-driving car markets of Nvidia are growing fast. The financials of the company are healthy, however the stock is relatively expensive. The company has the potential to lead the disruption in many industries. Nvidia (NASDAQ: NVDA) is very well positioned in…

The Best TV Shows of 2017

HIGHLIGHTS 2017 was good for sophomore shows HBO only network with more than one entry Evenly split between comedy and drama While TV shows such as Game of Thrones and Stranger Things continue to hog the limelight, there are a lot of other series that fail to be noticed or…