Tag: What

What ails India’s household economy?

A slump in household economy, due to lower household savings and capital expenditure, doesn’t augur well for a speedy revival of overall investment in the Indian economy. Graphic: Mint The household sector is the largest segment of the Indian economy. In 2015-16, it accounted for 43.6%…

What to expect from Google’s Pixel event tonight

Google’s much-expected event is later today, but we already have a clear picture of what we’ll see. The new Pixel phones are a given, they will be the highlight of the event and we will focus mostly on them. There are few other things that could…

2017 Toyota Fortuner TRD Sportivo – What to expect?

The Fortuner has always been a popular choice in the premium SUV segment. In an effort to further boost its sales this festive season, Toyota will be introducing the 2017 Fortuner TRD Sportivo edition in India soon. Changes in the upcoming model will be limited to cosmetic upgrades and will…

What does a marketing company actually do for you?

A couple years back I worked for a now defunct startup as their social media manager and the one question I would get from friends and family a like, some who owned their own businesses, was “So, what exactly do you do?” It’s a valid question, but…

What Creativity in Marketing Looks Like Today

What makes marketing creative? Is it more imagination or innovation?  Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex…