The 5 big disruptions to marketing in 2018

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it:

  • Digital transformation.
  • Microservices and APIs.
  • Vertical competition.
  • Digital everything.
  • Artificial intelligence.

These trends are dramatically altering the digital landscape in which business operate and changing how brands function internally, as well as how they engage with customers. In this e-book, Scott Brinker outlines what lies ahead for marketers in the next three to five years and dives into the following areas:

  • Marketing’s cross-organizational role in governing customer experience.
  • Distributing innovation with citizen developers, analysts and integrators.
  • Marketing operations and technology management in a post-platform world.
  • Conversational interfaces as the most promising new digital touch points.
  • Dealing with real threats with emerging AI technologies and how to mitigate them