Author: Loknath Das
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India Ratings maintains negative outlook on real estate for FY21

MUMBAI: India Ratings and Research (Ind-Ra) has maintained a negative outlook on the overall real estate sector for 2020-21 (April-March). The stimulus packages provided by the government for the sector does not provide much hope given the limited financial flexibility of and reduced credit availability to companies. The ratings agency has maintained a Stable Outlook…

Realty portal NoBroker buys Society Connect in an all-cash deal

This is NoBroker’s first acquisition since its inception in 2014 Real estate portal NoBroker, which raised $101 million in Series C and D rounds last year, has acquired Gurugram-based Society Connect in an all-cash deal. With this acquisition, NoBroker aims to further strengthen its influence in…

Marketing trends to watch out for in 2020

Technological evolution and digital connectivity are two defining features of the past decade. The digital explosion has opened new paths of connectivity and market functionality. But, as we move ahead in 2020, predicting expected trends in a segment that’s evolving almost on a day-to-day basis is…

Tripadvisor Takes Greater Pricing Control Over Tours and Activities

Tripadvisor Experiences is raising commission rates and introducing a single minimum commission rate depending on the type of tour operator and location, the company said in an email on Thursday to tours and activities operators that created confusion for its opaqueness. The communication (see the email embedded…

Why you should be marketing to a segment of one

We like to say that marketing has changed for the digital age, but the reality is we’ve barely tinkered at the core, while placing incremental additions on the edges. Our industry is rooted firmly in the assumptions, the limitations and the processes of an era of…

NBFC crisis: Real bad loan tripled in real estate

Non-banking financial companies (NBFCs) are under acute pressure as their real bad loan is higher than reported, especially in real estate. A sharp slowdown in real estate and automobile sectors has raised fears that bad loan of NBFCs will almost double in the financial year 2021,…

Smart Marketing: How Corporate Marketers Deploy AI*

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This large uptick is just…

Pattaya officials bemoan loss of Chinese tours to virus

Pattaya-area officials and tourism leaders meet to discuss ways to offset the loss of Chinese visitors to the coronavirus. Nong Nooch free to Chonburi Thais in Feb. Nong Nooch Tropical Garden will offer free admission to Thais around the country to offset the loss of Chinese…