You can double your Glitz now. Turlock boutique opens in downtown Modesto spot

Norma Rodriguez of Modesto looks at clothing at Glitz Fine Clothing store in Modesto, Calif., on Saturday, April 7, 2018. Andy Alfaro [email protected]

When one clothing boutique closes its doors, another one opens. That’s how the saying goes, right?

After the Bonnie J boutqiue on J Street left for its new McHenry Village digs, its space didn’t sit empty for long. Glitz Fine Clothing moved into the site about a month later with a grand opening celebration this past weekend. Valley shoppers should already be familiar with Glitz. Owner Lisa Espinola took over the Turlock location seven years ago and has been running the successful boutique on Main Street since.

For the past two years she said she has been interested in moving into Modesto, specifically downtown.

“I like the downtown vibe. Turlock has really grown into something special and I’m hoping Modesto’s downtown will grow into something special as well,” Espinola said.

So when she heard Bonnie J was moving, she spoke with its owner Lisa Ardis about taking over the spot. Inside Espinola has painted the walls to lighten it up and plans some more minor modifications. Like its Turlock shop, the Modesto store has an assortment of women’s clothing, jewelery, handbags and accessories.

Espinola said she plans to keep the same clothing lines as in the Turlock store. Those include upscale denim and women’s wear brands like Joe’s Jeans, 7 for All Mankind, Michael Starsand Free People. The store is stocked with boho tops and spring dresses right now, and Espinola caters to female shoppers ages 25 to 60. Prices range around $160 for the premium denim, $35 to $90 for blouses and $60 to $80 and up for dresses.

She also carries premium and costume jewelry as well, some from local crafts people like Turlock-based jewelers Valeria Jewelry and Joy Dravecky.

But the Modesto space is smaller than the Turlock store, by about half. She may not carry as much inventory as the other site, but wants to be responsive to customer demand in Modesto. So far, she has noticed the new downtown location has brought in more women who work in the area. So she plans to add some more business casual options to her offerings.

Turlock native Espinola originally bought the Turlock boutique from her niece, who had run it for six years. Her own background was in banking before she left to become a stay-at-home mom. Now, she says, what helps set her stores apart is the customer service.

“We really cater to our people and want them to feel great when they walk out of the store,” Espinola said.

Glitz Fine Clothing, at 1525 J St. in Modesto, is open from noon to 5 p.m. Monday, 10 a.m. to 5:30 p.m. Tuesday to Friday, and 10 a.m. to 5 p.m. Saturday. For more information call 209-524-2424 or visit www.glitzclothing.com.


Elsewhere around the Business Beat:

Sorry, vegans and friends of vegans, but you’ll have to find your donuts and gelato elsewhere for a while.

Vegan Donut Gelato announced abruptly this week that it was closing its Modesto location. The bakery off of downtown Modesto on Needam Avenue opened in December 2016 and had garnered rave reviews from its fans on Yelp over the past year and change. But, alas, on Monday the management posted on its social media accounts that the store would be shuttered as of Tuesday.

“We have had very good response from Central Valley community; however, due to long distance management, we can not sustain our operation in Modesto. Thank you all for your support, love, and understanding,” they wrote.

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