Yamimoto said the regulation will be good for marketers in the long run. Sources: Getty Images Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of…
Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…
(Photographer: John Taggart/Bloomberg Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance of all the marketing messages we’re exposed to. Research from Rakuten Marketing released earlier this…
In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…
Stockholm-headquartered Funnel helps data-driven companies and marketers automate their data collection and feed the data into any destination so they can focus on analysis and action. At a glance Startup: Funnel Founders: Fredrik Skantze, Per Made Year it was founded: 2015 Where it is based: Stockholm The problem it solves: Automates marketing data Funding:…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer Apr 16, 2018 by Amy Gesenhues Launched last June, Google’s ‘Funding…
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how…
No one knows if the Philistines actually existed. They turn up in the Old Testament being a bunch of wankers to the Israelites and then promptly vanish from history. But something about their general wankery and disrespect for culture and learning kept them in the frame…
Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs will make—how to structure their department. You can’t pilot a new structure or test it.…
Amazon India is going aggressive with its grocery business and is expanding the warehousing and other infrastructure facilities for this. Some of these facilities include specialised arrangements, like cold storages to facilitate storing of perishables. The warehousing facilities have been beefed up for local delivery in…