Category: Marketing

How I Taught Myself Business And Marketing Outside The Classroom

I was originally trained as a graphic designer at Barry University in Miami Shores, FL. I entered into the ‘workforce’ straight from graduation in 2011 into a graphic design role, so at no point leading into my 2012 move to New York City and co-founding Urban FT, did I…

Zion sues to end agreement with marketing firm

Duke star Zion Williamson is suing to enforce his termination of an agreement he signed with a Florida marketing company, maintaining their deal was unlawful under North Carolina law, his attorneys told ESPN. Williamson is set to become the No. 1 overall pick to the New Orleans Pelicansin next week’s…

Successful marketing teams attend MarTech

Exceptional modern marketing depends on blending talents and capabilities of many individuals and departments: tech, design, sales, customer support, management, and more. But senior-level marketers like you have told us that’s not always a given… “We speak different languages.” “We have different expectations.” “We have different…

The Challenge Of Marketing A ‘Boring’ B2B Product

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a result, companies that sell products and services to other companies are often perceived as dull. What’s…

Why marketing to seniors is so terrible

Honest question: When was the last time you saw anyone over 55 in a decent ad? The world of oldsvertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you. If you took your entire view of the human race…

4 Marketing Lessons From ‘Mayor Pete’ Buttigieg

Mayor Pete Buttigieg, the 37-year-old openly gay mayor of South Bend, Indiana with a hard-to-pronounce last name (according to his Twitter profile, it’s pronounced “BOOT-edge-edge”) is running for president of the United States. “Mayor Pete” has been getting lots of media attention and his campaign is raising…

JP Morgan’s Stablecoin: A Feat of Engineering or Marketing?

The world of blockchain and banking was set alight last month by the announcement that JP Morgan has created its own stablecoin. It was a rare move that has simultaneously excited the banking and enterprise blockchain community as well those in the cryptocurrency world. But is this…