Category: Marketing

Blurred Lines As Performance And Brand Marketing Coalesce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, interim CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds…

Herb Kelleher Is My Generosity Marketing Co-Pilot

Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines. Kelleher died on January 4, 2019 at the…

17 Facebook Marketing Groups to Join Now

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re…

Nokia 8.1 promo video leaks ahead of the official unveiling

HMD Global’s event in Dubai on December 5 is expected to be the launchpad for up to three smartphones, including the Nokia 8.1 – for a while this has been rumored to be nothing but a rebranded international version of the Nokia X7 that has been…