In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…
Stockholm-headquartered Funnel helps data-driven companies and marketers automate their data collection and feed the data into any destination so they can focus on analysis and action. At a glance Startup: Funnel Founders: Fredrik Skantze, Per Made Year it was founded: 2015 Where it is based: Stockholm The problem it solves: Automates marketing data Funding:…
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer Apr 16, 2018 by Amy Gesenhues Launched last June, Google’s ‘Funding…
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how…
No one knows if the Philistines actually existed. They turn up in the Old Testament being a bunch of wankers to the Israelites and then promptly vanish from history. But something about their general wankery and disrespect for culture and learning kept them in the frame…
Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs will make—how to structure their department. You can’t pilot a new structure or test it.…
Amazon India is going aggressive with its grocery business and is expanding the warehousing and other infrastructure facilities for this. Some of these facilities include specialised arrangements, like cold storages to facilitate storing of perishables. The warehousing facilities have been beefed up for local delivery in…
HIGHLIGHTS Water is essential for sustenance Raw water is basically natural water found in the environment Raw water is basically natural way of consuming water Water is essential for sustenance, what’s equally important is the source from which this water is obtained. We generally turn to…
Over five lakh foreign tourists visit Goa’s beaches every year. PANAJI: Edgard Kagan, the United States consul-general in Mumbai, today said that marketing Goa to Americans as a stand-alone tourism hot-spot may not work, as many other beach destinations are closer for them. Mr Kagan was speaking…
When most business owners hear the word marketing, they think of various things they can do to help increase future sales. From regularly engaging with customers on the different social media platforms to taking out paper ads, and everything in between, there are a number of actions a…