Category: Marketing

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…

Funnel lets companies work smarter by automating marketing data collection

Stockholm-headquartered Funnel helps data-driven companies and marketers automate their data collection and feed the data into any destination so they can focus on analysis and action. At a glance Startup: Funnel Founders: Fredrik Skantze, Per Made Year it was founded: 2015 Where it is based: Stockholm The problem it solves: Automates marketing data Funding:…

The 5 big disruptions to marketing in 2018

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how…

Amazon India opens 15 warehouses for Amazon Now in four cities

Amazon India is going aggressive with its grocery business and is expanding the warehousing and other infrastructure facilities for this. Some of these facilities include specialised arrangements, like cold storages to facilitate storing of perishables. The warehousing facilities have been beefed up for local delivery in…

Raw Water Is Trending: What Is It? 5 Things You Should Know About It

HIGHLIGHTS Water is essential for sustenance Raw water is basically natural water found in the environment Raw water is basically natural way of consuming water Water is essential for sustenance, what’s equally important is the source from which this water is obtained. We generally turn to…

HARNESSING THE POWER OF FOLLOW UP MARKETING

When most business owners hear the word marketing, they think of various things they can do to help increase future sales. From regularly engaging with customers on the different social media platforms to taking out paper ads, and everything in between, there are a number of actions a…