The world of blockchain and banking was set alight last month by the announcement that JP Morgan has created its own stablecoin. It was a rare move that has simultaneously excited the banking and enterprise blockchain community as well those in the cryptocurrency world. But is this…
The women walked in, one by one, exchanging pleasant smiles and the typical formalities of greeting someone for the first time. The brightly lit, French door-flanked room was a refreshingly serene respite from the din of Las Vegas and the Consumer Electronics Show outside. As coffee…
Snapchat can be part of your marketing mix if you’re focusing on the most relevant tactics for your target audience. Here are eight tips to consider. Who said that Snapchat is irrelevant for marketers in 2019? With more than 3 billion snaps being shared on a…
Marketing may be going through turbulent times, but the industry should consider that a gift according to Magnus Djaba, global president and UK CEO of Saatchi & Saatchi. Speaking at the School of Marketing’s inaugural event for its Founding 50ambassadors last month, Djaba stressed that the turbulence…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, interim CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds…
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business. If you want to improve your marketing, it’s important to keep an…
Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines. Kelleher died on January 4, 2019 at the…
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics. Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a…
Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re…
The Japanese loan for Chennai Metro Project is for Japanese Yen 75.5 billion. (File) New Delhi: India and Japan exchanged notes and signed loan agreements worth more than Rs. 6,600 crore for three projects — to develop the second phase of Chennai Metro, to help India on…