Marketing may be going through turbulent times, but the industry should consider that a gift according to Magnus Djaba, global president and UK CEO of Saatchi & Saatchi. Speaking at the School of Marketing’s inaugural event for its Founding 50ambassadors last month, Djaba stressed that the turbulence…
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, interim CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds…
Marketing trends are often fleeting, but that doesn’t mean you shouldn’t at least consider them. While some fade within a few months, others stick—and implementing the right ones can do wonders for your business. If you want to improve your marketing, it’s important to keep an…
Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines. Kelleher died on January 4, 2019 at the…
The research firm predicts the fall of CX as top priority, the advantages of user-controlled data, the automated generation of content at scale and a cutback in marketing analytics. Marketers are trying to find a balance in the midst of massive destabilizing forces, according to a…
Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re…
The Japanese loan for Chennai Metro Project is for Japanese Yen 75.5 billion. (File) New Delhi: India and Japan exchanged notes and signed loan agreements worth more than Rs. 6,600 crore for three projects — to develop the second phase of Chennai Metro, to help India on…
Ranjana Mangla has joined Star Sports as Vice-President for Emerging Sports. The veteran media sales, marketing and PR professional moves in from India Today where she was the National Revenue Head for the Group Network channels. Ranjana has been a broadcast industry professional for over a…
HMD Global’s event in Dubai on December 5 is expected to be the launchpad for up to three smartphones, including the Nokia 8.1 – for a while this has been rumored to be nothing but a rebranded international version of the Nokia X7 that has been…
Ford 2019 Ford Ranger Just weeks before Ford rolls out its new Ranger pickup, the automaker finds itself in a strange position: playing catch up on trucks. After eight years of ignoring the midsize truck market while Toyota and General Motors racked up strong sales, Ford…