Category: Marketing

JP Morgan’s Stablecoin: A Feat of Engineering or Marketing?

The world of blockchain and banking was set alight last month by the announcement that JP Morgan has created its own stablecoin. It was a rare move that has simultaneously excited the banking and enterprise blockchain community as well those in the cryptocurrency world. But is this…

Eight tips to improve your Snapchat marketing strategy

Snapchat can be part of your marketing mix if you’re focusing on the most relevant tactics for your target audience. Here are eight tips to consider. Who said that Snapchat is irrelevant for marketers in 2019? With more than 3 billion snaps being shared on a…

Blurred Lines As Performance And Brand Marketing Coalesce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, interim CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds…

Herb Kelleher Is My Generosity Marketing Co-Pilot

Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines. Kelleher died on January 4, 2019 at the…

17 Facebook Marketing Groups to Join Now

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re…