Marketing is a key part of the overall strategy for the success of any business. With a sound marketing plan in place, your organization will get its message in front of the general public, so they know what you do and where to find you. Quality…
Category: Marketing
SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR
Yamimoto said the regulation will be good for marketers in the long run. Sources: Getty Images Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of…
Why Agile Marketing Isn’t Working For You
Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…
Marketing Relevance Revisited
(Photographer: John Taggart/Bloomberg Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance of all the marketing messages we’re exposed to. Research from Rakuten Marketing released earlier this…
Innovation: The Foundation Of Marketing & Sales Collaboration
In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…
Funnel lets companies work smarter by automating marketing data collection
Stockholm-headquartered Funnel helps data-driven companies and marketers automate their data collection and feed the data into any destination so they can focus on analysis and action. At a glance Startup: Funnel Founders: Fredrik Skantze, Per Made Year it was founded: 2015 Where it is based: Stockholm The problem it solves: Automates marketing data Funding:…
Marketing Day: Google’s ‘Funding Choices’ ad messaging, net neutrality & loyalty programs
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google brings ‘Funding Choices’ ad messaging to more countries & adds subscription offer Apr 16, 2018 by Amy Gesenhues Launched last June, Google’s ‘Funding…
The 5 big disruptions to marketing in 2018
The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how…
Mark Ritson: We must fight the philistines on the value of marketing training
No one knows if the Philistines actually existed. They turn up in the Old Testament being a bunch of wankers to the Israelites and then promptly vanish from history. But something about their general wankery and disrespect for culture and learning kept them in the frame…
How Do The CMOs Of PayPal, HireVue, Ogilvy And Comedy Central Structure Their Marketing Teams?
Department structure all depends on the needs of the organization, company culture, and the strategy the team is using to reach its customers. It’s actually one of the most difficult decisions CMOs will make—how to structure their department. You can’t pilot a new structure or test it.…