Getty I’ve been to a number of C-level events over the past couple of years and it amazes me the number of marketers who have or are publishing books. It has become quite commonplace. Yet, when I ask them how they have marketed their book to…
Category: Marketing
This Is Why Your Marketing Isn’t Working (And What You Should Do Instead)
Every time I log into Facebook, I’m hit with a barrage of ads telling me that if I just buy this or that course teaching me how to master digital sales funnels, demand generation, YouTube advertising, or whatever-fill-in-the-blank-marketing method happens to be the latest trend, I…
MLB Allowing More Freedom For Players’ Footwear Is Marketing Gold
Major League Baseball relaxing its rules on the colors players can wear on their cleats is a great marketing avenue and way for players to express themselves, and it’s long past due. (AP Photo/Patrick Semansky) If you’ve watched an NBA game this season, you might notice…
BLUE BOX BELIEVERS: TIFFANY’S RAMPS UP MARKETING ON STRONG QUARTER
It’s the little blue box that could. After losing traction in recent years with younger consumers eager for more unique jewelry, legacy brand Tiffany & Co. is regaining its luster following successful marketing campaigns, new products and fancy customization programs. On Tuesday, the New York-based retailer…
Marketing Day: Podcasting on the rise, YouTube profiles, Facebook tests new ways to connect & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to find good writers and other content marketing struggles Aug 28, 2018 by Jessica Foster You get what you pay for when it…
Digital Marketing Spend Roars Despite Weak Privacy Concerns And Capability Performance
Results from the August 2018 CMO Survey indicate that marketers are charging ahead with digital spending. At the same time, concerns about privacy and the state of digital marketing capabilities lag. Shutterstock Let’s begin with the spending. Digital marketing expenditures are expected to increase by 12.3%…
The most effective online marketing strategies for business
Marketing is a key part of the overall strategy for the success of any business. With a sound marketing plan in place, your organization will get its message in front of the general public, so they know what you do and where to find you. Quality…
SAP’s Digital Marketing Chief on Why Some Marketers Were Unprepared for GDPR
Yamimoto said the regulation will be good for marketers in the long run. Sources: Getty Images Despite the weeks of hype leading up to last week’s deadline to comply with the European Union’s General Data Protection Regulation, a recent report from SAP found that a fair number of…
Why Agile Marketing Isn’t Working For You
Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…
Marketing Relevance Revisited
(Photographer: John Taggart/Bloomberg Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance of all the marketing messages we’re exposed to. Research from Rakuten Marketing released earlier this…