The FMCG sector offers the best pay for marketers, according to the 2020 Marketing Week Career and Salary Survey. The analysis of pay across 24 different sectors found that FMCG is on average the best paid sector for marketing, with a mean salary of £63,916. It…
Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. This can lead to entrepreneurs, especially those first starting out, making some crucial marketing mistakes. To help…
I’ve been a marketing executive for over two decades now, long enough to know that, no matter what innovations promise to upend the consumer experience, certain truths endure: Brands still matter (arguably now more than ever); big budgets don’t guarantee big buzz; and people buy stories,…
Indian marketing professionals are getting tech savvy in order to tailor-make ads and campaigns. And, this has given rise to the demand for digital marketers across verticals. In an interview with Business Insider, Mayank Kumar, Founder & MD of upGrad told how digital literacy is becoming…
In marketing, a new year means new opportunities to reach customers, adjust strategy and meet goals. We asked industry leaders to share what they expect to see in the year ahead. From trust and transparency to data and social, here’s what they said about trends to…
As we enter into a new decade in a few days, I think it is safe to say that time flies as fast as technology is evolving. The same can also be said about consumer interests, which are rapidly changing and becoming harder to predict manually.…
In looking back on 2019, it’s interesting to see which subjects were most popular with readers. Of the roughly 60 Forbes posts I published during the year, the five top-performing posts covered varied topics—from Comcast illustrating a key marketing principle to a study on which firms do the best…
For a long time, demographic information (such as age, gender and location) was the only way companies could segment their customer base. Today that is no longer the case. The wealth of consumer data now available means brands can layer attitudinal and behavioral insights on top…
A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. If you intend to attract more traffic and increase conversions, then this content…
As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, co-founder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward…