Category: Marketing

BLUE BOX BELIEVERS: TIFFANY’S RAMPS UP MARKETING ON STRONG QUARTER

It’s the little blue box that could. After losing traction in recent years with younger consumers eager for more unique jewelry, legacy brand Tiffany & Co. is regaining its luster following successful marketing campaigns, new products and fancy customization programs. On Tuesday, the New York-based retailer…

The most effective online marketing strategies for business

Marketing is a key part of the overall strategy for the success of any business. With a sound marketing plan in place, your organization will get its message in front of the general public, so they know what you do and where to find you. Quality…

Why Agile Marketing Isn’t Working For You

Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…

Marketing Relevance Revisited

(Photographer: John Taggart/Bloomberg Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance of all the marketing messages we’re exposed to. Research from Rakuten Marketing released earlier this…