As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, co-founder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward…
The first revolution of Internet, in 1995, involved connecting personal computers across the globe onto one giant web and make information available at the click of a button. The second revolution, around 2010, saw the emergence of social networks and enabled the human race to become one large family with…
Today I have some great resources to help you gain more knowledge that will help you become more successful with your marketing strategy. Learning something new about a specific topic will help provide more opportunities for your brand online. You can gain new skills that can…
There is no business without marketing. And yet, marketing seems to be a consistent challenge for entrepreneurs and businesses across the board. Last year, the State of Inbound reported that 63% of businesses struggle most with generating leads and traffic, and 40% reported challenges in proving the ROI…
Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly…
If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…
MUMBAI: The Indian unit of Netflix Inc, the world’s largest online video streaming company, grew more than 700% during 2018-19, helped by expanding local content and marketing blitzkrieg that helped bring subscribers. Netflix India reported revenues of Rs. 466.7 crore for FY19 with a net profit…
Growth often comes from product innovation. And yet, too often we see innovation that happens in vacuum – where new products are developed without any significant input from marketing or external customer insight. This can be especially common when it comes to tech companies. Some ignore…
Businesses and their marketing agencies have a responsibility for the material they put out. To this end, they must ensure what they produce is on par with what the company expects and its core values and message. This includes making sure there are no glaring errors…
A survey amongst 307 corporates, ranging from SMEs to large corporates, highlights that tech upskilling in skills like artificial intelligence, machine learning, digital marketing and design thinking is crucial for boosting their organizational performance. Conducted by Great Learning, the survey aimed to find out the top…