Category: Marketing

Why Agile Marketing Isn’t Working For You

Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…

Marketing Relevance Revisited

(Photographer: John Taggart/Bloomberg Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance of all the marketing messages we’re exposed to. Research from Rakuten Marketing released earlier this…

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…

Funnel lets companies work smarter by automating marketing data collection

Stockholm-headquartered Funnel helps data-driven companies and marketers automate their data collection and feed the data into any destination so they can focus on analysis and action. At a glance Startup: Funnel Founders: Fredrik Skantze, Per Made Year it was founded: 2015 Where it is based: Stockholm The problem it solves: Automates marketing data Funding:…

The 5 big disruptions to marketing in 2018

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how…

Amazon India opens 15 warehouses for Amazon Now in four cities

Amazon India is going aggressive with its grocery business and is expanding the warehousing and other infrastructure facilities for this. Some of these facilities include specialised arrangements, like cold storages to facilitate storing of perishables. The warehousing facilities have been beefed up for local delivery in…