Category: Marketing

7 Tech CEOs Share Marketing Trends And Predictions For 2020

As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, co-founder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward…

How Internet of Voice is changing the rules of digital marketing

The first revolution of Internet, in 1995, involved connecting personal computers across the globe onto one giant web and make information available at the click of a button. The second revolution, around 2010, saw the emergence of social networks and enabled the human race to become one large family with…

Use These 4 Tools to Increase Your Marketing Knowledge

Today I have some great resources to help you gain more knowledge that will help you become more successful with your marketing strategy. Learning something new about a specific topic will help provide more opportunities for your brand online. You can gain new skills that can…

Marketing Not Working? 4 Fresh Things To Try

There is no business without marketing. And yet, marketing seems to be a consistent challenge for entrepreneurs and businesses across the board. Last year, the State of Inbound reported that 63% of businesses struggle most with generating leads and traffic, and 40% reported challenges in proving the ROI…

What’s In A Digital Marketing Strategy?

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly…

IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

Netflix revenue soars 700% on desi content, marketing

MUMBAI: The Indian unit of Netflix Inc, the world’s largest online video streaming company, grew more than 700% during 2018-19, helped by expanding local content and marketing blitzkrieg that helped bring subscribers. Netflix India reported revenues of Rs. 466.7 crore for FY19 with a net profit…