Category: Marketing

Advice For Cannabis And CBD Advertising and Marketing

Tank Pipe from the Daily High Club THE DAILY HIGH CLUB Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising projects. He’s seen and worked through marijuana, CBD and ancillary products’ marketing restrictions which…

Don’t Let Digital Marketing Mistakes Derail Your Business

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. Without it,…

13 Marketing Strategies That Work On A Shoestring Budget

For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses requires access to a significant marketing budget. However, successful marketing doesn’t always hinge on how much you spend on it. The…

3 Powerful Uses of Machine Learning in Marketing

We’ve entered an era in which marketers are being bombarded by volumes of data about consumer preferences. In theory, all of this information should make grouping users and creating relevant content easier, but that’s not always the case. Generally, the more data added to a marketer’s workflow, the more…

Inside The Marketing Strategy Of The Louvre

With more than ten million visitors last year, a 25% increase from 2017, why would the Louvre need a marketing strategy? For the past 18 years, the world’s most visited museum has been getting a hand with marketing projects from Accenture Interactive and the Accenture Foundation.…

Gear up for Martech India 2019: Where marketing meets technology

MarTech India 2019 Conference & Expo will be held on August 23, 2019 at The Leela Ambience, Gurugram, Delhi NCR. The theme of the conference will be “Transformative Technologies for Marketing in 2020 and Beyond”. The agenda for the first instalment of MarTech India 2019 will…

The Biggest Marketing Challenge for Start-ups

Start-ups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the start-up stage to become a viable firm requires extra vigilance. To better understand marketing from a smaller-sized firm perspective, I’m publishing a…

How to A/B Test Your Marketing Ads For Increased Conversions

Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was changed. The purpose…

Uber cuts about 400 jobs from its marketing team

Uber is laying off 400 of its 1,200 marketing employees, the company confirmed Monday. Uber said the cuts were designed to create a more centralized structure. Uber shares were down about 1% on Monday. The company said last month that Chief Marketing Officer Rebecca Messina was stepping down amid…