Category: Marketing

Local Business Marketing: It’s Time To Rethink Word Of Mouth

Shutterstock How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified. During my time working in the search industry, part of my job…

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big…

How An Obsession With Data Ruined Influencer Marketing

Too many marketers are pretending the real world isn’t a real opportunity just because it’s harder to track than the digital world. Wanting to measure everything is admirable. It speaks to a desire to be responsible and accountable, both virtues of effective marketers. That said, too…

Getting to the business case for advertising

The advertising industry has undergone rapid change over the past decade as the emergence of new forms of advertising in digital and changes in consumer behaviour have led to growing competition for investment. That has led to huge debate around how effective advertising now is, as…

Rising Trends in Business Communication

Communication is seen as depending of messages between at least two gatherings. Communication has developed to something other than handing-off a message. Communication is a shared transmission of thoughts, suppositions and inquiries prompting a typical comprehension or sometimes mistaken assumptions. Communication has ended up being a…

How dollars, digits and data are transforming marketing

Digital disruption is transforming the way the world does business. But of all areas of business, none has been transformed as much as marketing. At a recent forum co-organised by Think Business — a free knowledge site of NUS Business School — and TODAY, panellists discussed…

‘Marketing’ Can Take On Many Different Meanings At A Tech Company

(Photo: INDRANIL MUKHERJEE/AFP/Getty Images) What are different job titles for digital marketers?originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Hugo Angelmar, Growth specialist and angel investor, on Quora: When I first applied for marketing roles…

13 Marketing Quotes From The Marketing United Conference

Shutterstock Marketers from around the globe convened to listen to top marketers share insight and advice at the recent Marketing United conference. What follows are some of the best quotes from the conference. “Advertising doesn’t fix a bad or broken product.” Tom Webster, Edison Research “Whether…