Aaj Tak announced the launch of India’s first Hindi HD news channel-Aaj Tak HD. Reinforcing its 18 year legacy of being a pioneer, Aaj Tak marks another milestone by ushering in the future through the HD avatar. Aaj Tak HD will be powered by superior picture and audio quality and lesser ad breaks, making it the preferred news destination.
Speaking on the launch, Aroon Purie, chairman and editor-in-chief, India Today Group, says, “Time and information are the real currencies of this digital age. We have created Aaj Tak HD to give the viewer the best value on both these counts. Aaj Tak HD has been designed in a way that there will be smaller ad breaks and much more news content than you will find anywhere else.”
Kalli Purie, vice chairperson, India Today Group, adds, “Your trust in Aaj Tak has grown year after year. It is our responsibility therefore to always be Sabse Tez… And also to always keep you ahead. Aaj Tak HD will keep you ahead on the technology curve and will service the entire spectrum of your interests including special features on international content, business and bollywood.”
The media conglomerate plans to launch the new channel with special features on business, bollywood and international news. Aaj Tak HD will be offered exclusively on Tata Sky (channel number 508) in India initially, and eventually will become available on other platforms.