Content writing has gained a lot of importance in recent years. As every field of business got online, digital marketing became a crucial part of business development. Take your online shopping habit, for example. When you decide to get a sweater, the first thing you look at is the website for the cloth’s image, size, pricing, cloth-material description and reviews. The material description and image make the content of that particular item. If the description and image aren’t of good quality, one will hesitate to buy the item. It is where content plays a crucial role.
Digital Marketing encompasses content, the driving force of marketing. Content marketing strategies make up a huge portion of digital marketing. Over 70% of marketers use content marketing for their business.
Content can be text, video or simply a small post relating it the business. Content development makes digital marketing affordable, keeps the business engaged with the audience, thereby promoting its value. Let’s look at how content in digital marketing plays a pivotal role!
Good SEO content can drive traffic to a website with quality writing, contextual links and appropriate keyword usage. Google get 3.5 billion searches every second! It is the go-to platform for any question humanity has. If your content is engaging the audience’s attention, the website will get referred by other sites (backlink) and will slowly start to rank up in Google’s organic search.
Educating the Audience
Content can keep the audience informed about your products or services. Educating the audience is crucial for any marketing. Keeping the consumers updated about your products’ range and new features is very important for business growth. Useful hacks or other educational content make a great blog post on business websites. In this way, people can be kept in touch with the company or product line.
Engaging Social Media Audience
Social media like Facebook, Instagram, Twitter, Tumbler, or even LinkedIn are platforms where digital marketers engage consumers every day. They use video, photo or even meme content to keep the consumers hooked on to their product: higher the followers, better the reach. To keep the audiences engaged, daily or weekly content plays a significant role.
If the people who visit your website buys the product, you’ve got a new customer. Content developers can motivate and gain the trust of customers that drives to content conversion. Call to Action, or CTA can tempt the audience to turn into future customers. For example, if you are conducting an online workshop, the CTA could be – ‘Last Few Seats Left. Register Quickly!’
Online content is sharable. It can facilitate the growth of your business product. Digital Marketers often try to create creative-viral content to promote their product.