M.i.h Jeans Is Getting Into the Customization Game, Too

The ’70s are alive and well in fashion and now what was arguably the best part of the era–non-basic denim in all its patched-up, colorful glory–is back, too. Today, M.i.h. launches the Denim Girls Project, a personalization tool that’ll let you customize your jeans to your heart’s content.

The options include re-tailoring, hand-stitched embroidery, appliqué patches, colored tassels, and more bespoke services, like custom cuts even for vintage jeans you already own.

Unleash your creativity on seven of M.i.h’s jeans including flare, wide-leg, skinny, and cropped styles ($215 – $270), as well as a denim jacket ($320) and chambray shirt ($225). Extra customization is additional and varies. Here are a couple of examples, below.

On the jeans: Wrapped edge pockets ($20); On the jacket: Collar stitch ($20), collar wrapped edge ($20).

On the jacket: Three tassels in blue with orange detail ($20), wrapped edge pockets ($20), waistband rope stitch ($25), cuff rope stitch ($20); On the jeans: patch pack in Acid Trip($45).

As the site reads, “If there’s something specific you want that you can’t find through our personalization tool? Just tell us; we’ll make it happen.” So with that, go wild.