Marketing Day: Podcasting on the rise, YouTube profiles, Facebook tests new ways to connect & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • How to find good writers and other content marketing struggles
    Aug 28, 2018 by Jessica Foster
    You get what you pay for when it comes to copywriters says contributor Jessica Foster.  Here’s a look at how to hire good copywriters to help drive traffic and sales to your site.
  • Jumpshot makes public some Amazon purchasing data, other digital consumer insights to marketers
    Aug 28, 2018 by Barry Levine
    The digital intelligence firm is revealing selected insights it gets from a panel of more than 100 million devices worldwide.
  • Case study: The tale of two internal link tweaks
    Aug 28, 2018 by Dave Davies
    Contributor Dave Davies shares a case study that shows how smart internal link building and targeted SEO can have a significant impact on rankings and traffic.
  • Why websites should be using HSTS to improve security and SEO
    Aug 28, 2018 by John Lincoln
    If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
  • Tobii adds eye-tracking for 360-degree videos
    Aug 28, 2018 by Barry Levine
    After last year’s addition of VR eye-tracking, the Sweden-based firm now allows marketers to map gaze-trails in the major virtual environments.
  • Facebook tests new way to connect more users on the platform
    Aug 28, 2018 by Amy Gesenhues
    Facebook’s ‘Things in common’ label will show users what they have in common with people they’re not connected to.
  • Are brands approaching a crisis in authenticity?
    Aug 28, 2018 by Barry Levine
    MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility.
  • Planning and creating the perfect landing page
    Aug 28, 2018 by Digital Marketing Depot
    Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.
  • Podcasting continues its meteoric rise, creating more opportunities for marketers
    Aug 28, 2018 by Robin Kurzer
    Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.
  • YouTube gives users more ways to track the amount of time they spend on the app
    Aug 27, 2018 by Amy Gesenhues
    YouTube profiles will now include a breakdown of how much time a user has spent watching videos during the past day, two days and week.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • 7 ways to multiply your conversions
    Aug 28, 2018 by Digital Marketing Depot
    Ask marketers what their goals are, and one of the first things they will say is they want to deliver a more personalized experience to their customers. This goal isn’t aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
  • Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
    Aug 28, 2018 by Robin Kurzer
    This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.