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IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

Real estate investors opting for Tier 2 & 3 cities, survey shows

(Representative image) NEW DELHI: Real estateinvestments are no longer limited to major metros — investors are equally, if not more, enthusiastic about Tier 2 & 3 cities as sites of investment, ANAROCK’s second edition of its Consumer Sentiment Survey shows. According to the survey, 26% of property…

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…

Marks & Spencer’s chief needs good news on clothing

M&S has new CEO, chairman and head of clothing Marks & Spencer Group PLC’s (LON:MKS) flagging clothes business will be centre stage again with its full year results tomorrow. The retailer has been shaking up its management team and overhauling the business in an effort to…