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A New Approach To Marketing Strategy

The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…

Temperance tours to inclusive packages: a history of Thomas Cook

Thomas Cook in 1850, with advertising posters dating from around 1910. Photograph: Getty Images/Alamy By today’s standards of all-inclusive resorts with free bars and infinity pools, the first Thomas Cook holiday, which whisked customers 12 miles by train from Leicester to a temperance meeting in Loughborough, sounds like…

13 Marketing Strategies That Work On A Shoestring Budget

For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses requires access to a significant marketing budget. However, successful marketing doesn’t always hinge on how much you spend on it. The…

Donald Trump says buying Greenland ‘a large real estate deal’

President Donald Trump says the idea of buying Greenland from Denmark came up in conversations within his administration and that it’s essentially “a large real estate deal.” The semi-autonomous territory of Denmark has said it’s not for sale. In remarks to reporters on Sunday, Trump cast…

A boost for the real estate sector

The change The Union Budget has enhanced its focus on real estate, particularly in the affordable housing segment. To stimulate demand in the residential market, the Centre has announced additional deduction in income tax of ₹1.5 lakh for interest paid on housing loans for affordable housing properties…

Real estate market set for a comeback: 5 promising stocks from the sector

The Nifty Realty Index has substantially underperformed the Nifty 50 Index over the past one, two and five years. The difference in their point-to-point returns (Nifty Realty Index minus Nifty 50 Index) stood at -11.9%, -20.9% and -48.8% respectively in the past one, two and five years. However, recent numbers…