Since 2008, Australian-owned Scenic Luxury Cruises & Tours has been a major player in the deluxe, all-inclusive river cruise market. In 2017, construction began on the line’s first ocean-going ship, the much-anticipated Scenic Eclipse. After many delays and the bankruptcy of the shipyard, the 17,085-gross-ton, 228-guest ship…
The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…
Thomas Cook in 1850, with advertising posters dating from around 1910. Photograph: Getty Images/Alamy By today’s standards of all-inclusive resorts with free bars and infinity pools, the first Thomas Cook holiday, which whisked customers 12 miles by train from Leicester to a temperance meeting in Loughborough, sounds like…
Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to…
For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses requires access to a significant marketing budget. However, successful marketing doesn’t always hinge on how much you spend on it. The…
President Donald Trump says the idea of buying Greenland from Denmark came up in conversations within his administration and that it’s essentially “a large real estate deal.” The semi-autonomous territory of Denmark has said it’s not for sale. In remarks to reporters on Sunday, Trump cast…
A question I get a lot from people who wear clothing is, “Where can I buy clothes that don’t cost too much, but won’t fall apart after the first wash?” As a former vintage clothing reseller and a long-time fashion podcaster, I’ve seen the good, the…
The change The Union Budget has enhanced its focus on real estate, particularly in the affordable housing segment. To stimulate demand in the residential market, the Centre has announced additional deduction in income tax of ₹1.5 lakh for interest paid on housing loans for affordable housing properties…
The Nifty Realty Index has substantially underperformed the Nifty 50 Index over the past one, two and five years. The difference in their point-to-point returns (Nifty Realty Index minus Nifty 50 Index) stood at -11.9%, -20.9% and -48.8% respectively in the past one, two and five years. However, recent numbers…
Buying or selling a house is one of the biggest decisions that a person makes in their life. It is a high-budget, high-pressure situation, usually with a person’s life savings on the line. The real estate market in India, in recent times, has become flooded with…