We like to say that marketing has changed for the digital age, but the reality is we’ve barely tinkered at the core, while placing incremental additions on the edges. Our industry is rooted firmly in the assumptions, the limitations and the processes of an era of…
Indian marketing professionals are getting tech savvy in order to tailor-make ads and campaigns. And, this has given rise to the demand for digital marketers across verticals. In an interview with Business Insider, Mayank Kumar, Founder & MD of upGrad told how digital literacy is becoming…
The Zurich Airport International AG, on November 29, was selected as the concessionaire for developing the greenfield Jewar airport in the NCR region. Jewar Airport or the Noida International Greenfield Airport, will come up in 5,000 hectare area when fully constructed and is estimated to cost…
Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly…
Located in the heart of Greenwich Village, Joe’s Pizza offers a scrumptious slice of pizza that can … [+] COURTESY OF JOE’S PIZZA Walking along Bleecker Street in the heart of Greenwich Village these days, one encounters a host of people, mostly tourists, engaged in food tasting…
Since 2008, Australian-owned Scenic Luxury Cruises & Tours has been a major player in the deluxe, all-inclusive river cruise market. In 2017, construction began on the line’s first ocean-going ship, the much-anticipated Scenic Eclipse. After many delays and the bankruptcy of the shipyard, the 17,085-gross-ton, 228-guest ship…
The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…
Thomas Cook in 1850, with advertising posters dating from around 1910. Photograph: Getty Images/Alamy By today’s standards of all-inclusive resorts with free bars and infinity pools, the first Thomas Cook holiday, which whisked customers 12 miles by train from Leicester to a temperance meeting in Loughborough, sounds like…
Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to…
For most small businesses, developing a marketing strategy comes with a lot of overhead. Almost every single bit of advice that “gurus” offer to businesses requires access to a significant marketing budget. However, successful marketing doesn’t always hinge on how much you spend on it. The…