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The Challenge Of Marketing A ‘Boring’ B2B Product

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a result, companies that sell products and services to other companies are often perceived as dull. What’s…

New EV startup Canoo will only sell cars on a subscription basis

Canoo’s first car will be a “lifestyle vehicle,” with a van-like shape. It’s supposed to hit the road in 2021, and will be adaptable to an autonomous future. Image: Canoo Electric vehicle startup EVelozcity, which was founded in late 2017 by three former BMW executives (and ex-Faraday Future employees),…

JP Morgan’s Stablecoin: A Feat of Engineering or Marketing?

The world of blockchain and banking was set alight last month by the announcement that JP Morgan has created its own stablecoin. It was a rare move that has simultaneously excited the banking and enterprise blockchain community as well those in the cryptocurrency world. But is this…

A day in the life of the top real-estate broker in the US, who sold $2.2 billion worth of homes in 2018, wakes up at 5 a.m. every morning, and works out with a personal trainer 3 times a week

Ben Caballero is the top real estate broker in the US, according to REAL Trends, a residential brokerage industry publication. He sold $2.2 billion worth of homes in 2018. The Texas-based broker has been ranked as the top real estate agent for nearly a decade by REAL Trends…

Can homebuyers be deprived of a refund under RERA?

On January 9, MahaRERA set aside the plea of over 10 flat buyers who had wanted to exit from a project in Mumbai, stating that bulk withdrawal from the project may mean ‘jeopardising completion of the project’ and impact the remaining 500 home buyers. The 13-odd…

Book a Trip, Send a Child on a Safari With Exodus Travels

In the spirit of giving back while still providing globetrotters with life-changing experiences, Exodus Travels is offering travelers the opportunity to share the gift of adventure with children who live in popular tourism destinations with their new Live Adventure, Give an Adventure campaign. For every booking made between now…