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Blurred Lines As Performance And Brand Marketing Coalesce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, interim CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds…

As I Lay Dying unveil dates for 2019 US tour

Following their controversial comeback last year, As I Lay Dying will continue to hit the road in 2019, having just announced a spring North American trek. The band’s reunion was met with a mixed reaction, with a number of fans expressing dismay at the metalcore act’s decision to…

Walmart to Expand Private-Label Lines as Clothing Becomes New Battleground

Walmart (NYSE:WMT) is overhauling its private-label clothing lines in a bid to blunt Amazon.com‘s (NASDAQ:AMZN) increasing popularity as a seller of apparel. The retail giant announced it will be launching four new private-label brands as it continues to count on clothing as a primary revenue source from its customers. In the past year,…

The best smart home and kitchen gadgets to give as gifts

Will Lipman/Engadget For the smart home and kitchen gadget section of our holiday gift guide, we skipped past the WiFi-enabled toaster ovens and what-have-you, and narrowed our list down to the stuff that’s actually useful. For starters, yes, we agree that the Instant Pot — a darling in food and tech…

Her number one fan! Love Island’s Gabby Allen dazzles in a sequin-encrusted mini dress as she puts on an amorous display with beau Marcel Somerville at her clothing launch

Her relationship with her Love Island beau has been going from strength to strength. And Gabby Allen, 25, still looked in the throes of first love as she attended her Quiz clothing launch in London alongside Marcel Somerville, 31. The blonde beauty turned heads in a thigh-skimming glitzy dress as…

McDonald’s new line of clothing isn’t as terrible as you’d expect

For one day, July 26th, McDonald’s will give away flip flops, sweatsuits, and other swag with UberEats deliveries. It’s called the “McDelivery Collection.” Fast food-themed swag is a tried-and-true marketing stunt. Burger King has launched a Whopper-themed air freshener, Pizza Hut has Hut Swag,and McDonald’s already sells…