Tag: Challenge:

The Biggest Marketing Challenge for Start-ups

Start-ups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the start-up stage to become a viable firm requires extra vigilance. To better understand marketing from a smaller-sized firm perspective, I’m publishing a…

The Challenge Of Marketing A ‘Boring’ B2B Product

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a result, companies that sell products and services to other companies are often perceived as dull. What’s…

2017 Rain Forest challenge – Day 4

The fourth day of the 2017 Rainforest Challenge was held at a new campsite. However, the leaderboard remained unchanged from the third day. Gurmeet Virdi and his co-driver Kirpal Singh Tung ended the day with 1307 points on rank 1. Driver Siddharth Santosh and his co-driver…

Innovator’s Challenge: Marketing Beyond Your Means

In the scramble to stand out, a lot of brands go about it the wrong way. With the best intentions, they focus on overly produced content, supported by irrelevant influencers in posts that scream at consumers, instead of converse with them. So what can brands do…