Tag: customer

IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

Vodafone failed on customer complaints, says Ofcom

Telecoms provider Vodafone is facing the prospect of a large fine, after the regulator found that it failed to deal with customer complaints properly. Ofcom said it believed that Vodafone had broken the rules on handling complaints over a two-year period up to November 2015. It…