Tag: digital

How Smart Tech And PBM Are Shaping The Future Of Digital Marketing

Since being founded in 2012, Bounce Exchange has swiftly grown to become a leader in cloud-based behavioral marketing and analytics software. Their proprietary technology has been adopted by marketers looking to shift their strategy, moving away from audience segmentation and fragmented targeting to building more complete profiles of…

Digital marketing got a leg up in 2017

  Digital marketing in India is growing faster than any other medium. Some estimates project the growth to be above 30 per cent. Hareesh Tibrewala, Joint CEO at Mirum India, a digital agency part of J Walter Thompson South Asia, says the shift to digital will…

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big…

Samsung’s Bixby digital assistant now available in India

Samsung’s Bixby digital assistant – dubbed Bixby Voice – debuted shortly after the arrival of the company’s Galaxy S8 series smartphones. It was first launched in the company’s home country of South Korea, following which it arrived in the US. Last month, Samsung started rolling out Bixby Voice worldwide. And now, the assistant has…

Volkswagen inaugurates first digital experience centre in Coimbatore

  Volkswagen inaugurates its first new-age digital experience set-up in Coimbatore, Tamil Nadu. The centre gets a 200 sq. ft. screen that displays virtual images of the entire Volkswagen product line-up. Moreover, it is also equipped with self-learning digital kiosks to explore products. The car manufacturer claims…

8 Digital Stats From Last Week That Marketing Players Need to Know

There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G dramatically scales back digital campaigns During Procter…

Here Are 7 Intriguing Digital Marketing Stats From This Week

It’s been another interesting week in interactive marketing statistics and figures. Here are the seven that particularly caught our eye. 1. Insta-engagement Per SocialBakers’ research released today at the company’s Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times…

Demonetisation will help boost digital economy: Nandan Nilekani

New Delhi: Former Chairman of the Unique Identification Authority of India, Nandan Nilekani, has said the demonetisation “shock given to the currency” will boost digital economy. “The fact is that we have had a shock given to the currency system and, in my view, this will…