Tag: ENTER

AFTER PEAK HYPE, SELF-DRIVING CARS ENTER THE TROUGH OF DISILLUSIONMENT

OH, THE UNTAINTED optimism of 2014. In the spring of that year, the good Swedes at Volvo introduced Drive Me, a program to get regular Josefs, Frejas, Joeys, and Fayes into autonomous vehicles. By 2017, Volvo executives promised, the company would distribute 100 self-driving SUVs to families in…