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Blackstone hauls in $20.5 bn for largest global real estate fund

Blackstone Group Inc. has raised $20.5 billion for the largest global real estate fund, as the world’s biggest manager of alternative assets refills its coffers to make property investments. The New York-listed firm said in a statement that the new fund, named Blackstone Real Estate Partners…

Advice For Cannabis And CBD Advertising and Marketing

Tank Pipe from the Daily High Club THE DAILY HIGH CLUB Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising projects. He’s seen and worked through marijuana, CBD and ancillary products’ marketing restrictions which…

Gear up for Martech India 2019: Where marketing meets technology

MarTech India 2019 Conference & Expo will be held on August 23, 2019 at The Leela Ambience, Gurugram, Delhi NCR. The theme of the conference will be “Transformative Technologies for Marketing in 2020 and Beyond”. The agenda for the first instalment of MarTech India 2019 will…

Maruti offers free warranty for diesel cars as sales plummet

New Delhi: Maruti Suzuki India Ltd, the country’s largest passenger vehicle manufacturer is looking to push its diesel vehicles in the domestic market at a time when demand is at an all-time low. The company has launched a scheme offering free warranty for 5 years or 1…

Goshtarang tours schools for performances based on children’s stories

At one of Goshtarang’s programmes. Last week, five fellows of Goshtarang, a ‘reading writing enhancement programme’, stopped at Madhavrao Kane Prathamik, Madhyamik, Uccha Madhyamik Ashram School in Palghar district’s Devgav to perform three theatrical pieces based on children’s stories. The students of Class 3 and Class…

The Biggest Marketing Challenge for Start-ups

Start-ups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the start-up stage to become a viable firm requires extra vigilance. To better understand marketing from a smaller-sized firm perspective, I’m publishing a…

How to A/B Test Your Marketing Ads For Increased Conversions

Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was changed. The purpose…