Tag: How

IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

How to A/B Test Your Marketing Ads For Increased Conversions

Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was changed. The purpose…

How to Stimulate Consumer Interest through Content Marketing

Competitive businesses today are terrified by the prospect of exhausting their consumer bases – and this exhaustion has the potential to hit much sooner than what you might anticipate. Relatively modern forms of businesses in the online world make an effort to retain their customers by…

How to start marketing your hypergrowth startup

Three years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to handle marketing in a young company.…

How to invest in real estate to build long-term wealth

Real estate can be a very lucrative investment, but it requires a huge time commitment, patience, and most importantly, cash. While there are options for novice investors to get into real estate, the big returns are found in the big investments – for example, buying and…

How I Taught Myself Business And Marketing Outside The Classroom

I was originally trained as a graphic designer at Barry University in Miami Shores, FL. I entered into the ‘workforce’ straight from graduation in 2011 into a graphic design role, so at no point leading into my 2012 move to New York City and co-founding Urban FT, did I…