Tag: IBM

IBM CMO: How To Drive Marketing & Innovation Via Customer Review Sites

If you’ve ever left a review for a neighborhood restaurant on Yelp, you’ve influenced a local business’s marketing. That’s exactly the same strategy that IBM is now using to drive multi-million-dollar software and IoT sales. Apparently the same approach scales from a $10 hamburger to a…

Apple, IBM Open First Global App Development Hub in India

HIGHLIGHTS The Garage for iOS apps will work with existing design locations There are 22 inter-disciplinary teams working at Garage in Bengaluru IBM had also announced Mobile at Scale for iOS In a bid to accelerate digital transformation in India, IBM in partnership with Apple on…