Tag: in

Clothes made by college students goes to orphans in Uganda

Students in a studio on the University of Minnesota’s St. Paul campus sat at long tables on a recent afternoon, pushing fabric through buzzing sewing machines as piles of colorful clothing grew beside them. In this technical apparel design course, they make clothes. Lots of clothes.…

Trends in 2020 to Look Out For in Digital Marketing

As we enter into a new decade in a few days, I think it is safe to say that time flies as fast as technology is evolving. The same can also be said about consumer interests, which are rapidly changing and becoming harder to predict manually.…

The Marketing Topics That Resonated Most With Readers In 2019

In looking back on 2019, it’s interesting to see which subjects were most popular with readers. Of the roughly 60 Forbes posts I published during the year, the five top-performing posts covered varied topics—from Comcast illustrating a key marketing principle to a study on which firms do the best…

What’s In A Digital Marketing Strategy?

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly…