Tag: Is

This sell-out Mango dress is available to buy again

There are always some high-street styles that capture the imaginations of shoppers more than others, and this summer Mango has come up with the secret formula. Its loose-fitting halter-neck dress sold out in 48 hours when it first went on sale and has now been restocked…

Is there value in packaged tours or should you DIY?

If you’re planning your next big vacation, one key decision would be: whether to plan your own itinerary or choose a package offered by a tour operator. Many travellers, especially millennials, prefer to plan on their own. Sushant Satish, 27, a Delhi-based marketing professional, who designed…

Why marketing to seniors is so terrible

Honest question: When was the last time you saw anyone over 55 in a decent ad? The world of oldsvertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you. If you took your entire view of the human race…

Is buying vintage clothing the most eco way to shop?

Could buying vintage be the antidote to fast fashion? Photograph: Guardian Design/Getty Images/Asos Marketplace/Beyond Retro/Rex Features Like it or loathe it, when Kim Kardashian wears something, people take notice. With the reality TV star wearing secondhand Azzedine Alaïa to Paris fashion week, secondhand Jean Paul Gaultier…

Herb Kelleher Is My Generosity Marketing Co-Pilot

Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines. Kelleher died on January 4, 2019 at the…