Tag: Is

Martech is marketing

For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from…

Real estate is turning again

The real estate in India has been in a slump over the last half a decade. The cash-crunch in the sector is evident from the falling sales and shrinking margins, which has translated into real estate developers having to cut their ad spends. Data indicates that ad spends…

This sell-out Mango dress is available to buy again

There are always some high-street styles that capture the imaginations of shoppers more than others, and this summer Mango has come up with the secret formula. Its loose-fitting halter-neck dress sold out in 48 hours when it first went on sale and has now been restocked…

Is there value in packaged tours or should you DIY?

If you’re planning your next big vacation, one key decision would be: whether to plan your own itinerary or choose a package offered by a tour operator. Many travellers, especially millennials, prefer to plan on their own. Sushant Satish, 27, a Delhi-based marketing professional, who designed…

Why marketing to seniors is so terrible

Honest question: When was the last time you saw anyone over 55 in a decent ad? The world of oldsvertising is a hellscape full of reverse mortgages, erectile dysfunction pills, and bathtubs that won’t kill you. If you took your entire view of the human race…

Is buying vintage clothing the most eco way to shop?

Could buying vintage be the antidote to fast fashion? Photograph: Guardian Design/Getty Images/Asos Marketplace/Beyond Retro/Rex Features Like it or loathe it, when Kim Kardashian wears something, people take notice. With the reality TV star wearing secondhand Azzedine Alaïa to Paris fashion week, secondhand Jean Paul Gaultier…