Tag: It’s

Uber cuts about 400 jobs from its marketing team

Uber is laying off 400 of its 1,200 marketing employees, the company confirmed Monday. Uber said the cuts were designed to create a more centralized structure. Uber shares were down about 1% on Monday. The company said last month that Chief Marketing Officer Rebecca Messina was stepping down amid…

Carlyle Plans to Spin Out Its China Real Estate Team

(Bloomberg) — Carlyle Group LP is retreating from a corner of the Chinese real estate market as the firm’s new leadership refocuses its strategy. The alternative asset manager plans to spin out its China-focused real estate team by the end of the year amid waning investor…

Selling Marketing Software to Marketers: It’s More of a Science Than an Art

Opinions expressed by Entrepreneur contributors are their own. The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year.  …

Local Business Marketing: It’s Time To Rethink Word Of Mouth

Shutterstock How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified. During my time working in the search industry, part of my job…

Mercedes to invest $1 billion to make its Alabama plant EQ ready

Mercedes-Benz has set the ball rolling across the globe, making strategic provisions and investments in its electric endeavour. Latest in the scheme of things is the 1.3 billion dollar investment into its Alabama facility in the US to make it EQ ready. Mercedes’ electric car range is…

Mercedes is building smarter headlights for its cars of the future

In a dark garage at the Mercedes-Benz headquarters in Stuttgart, Germany, a flat gray S-Class illuminates a white screen at the end of long hall. The headlights blast on and while the light is bright, it’s not that impressive. Then Stefan Toepfer, electronic and software developer for exterior…

Word 2016: A guide to its desktop publishing tools

Microsoft Word has come a long way since the “pre-Windows, non-mouse” versions used between 1983 to 1990. Back then, there were NO graphics, not even a graphical user interface. The Word 1.0 for Windows 3.0 version was a notable improvement, but then it took two decades…