Tag: It’s

Selling Marketing Software to Marketers: It’s More of a Science Than an Art

Opinions expressed by Entrepreneur contributors are their own. The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year.  …

Local Business Marketing: It’s Time To Rethink Word Of Mouth

Shutterstock How comfortable would you feel if your entire Google search history was suddenly made public to your friends and family? You’d probably be somewhere on the spectrum of slightly uncomfortable and completely mortified. During my time working in the search industry, part of my job…

Mercedes to invest $1 billion to make its Alabama plant EQ ready

Mercedes-Benz has set the ball rolling across the globe, making strategic provisions and investments in its electric endeavour. Latest in the scheme of things is the 1.3 billion dollar investment into its Alabama facility in the US to make it EQ ready. Mercedes’ electric car range is…

Mercedes is building smarter headlights for its cars of the future

In a dark garage at the Mercedes-Benz headquarters in Stuttgart, Germany, a flat gray S-Class illuminates a white screen at the end of long hall. The headlights blast on and while the light is bright, it’s not that impressive. Then Stefan Toepfer, electronic and software developer for exterior…

Word 2016: A guide to its desktop publishing tools

Microsoft Word has come a long way since the “pre-Windows, non-mouse” versions used between 1983 to 1990. Back then, there were NO graphics, not even a graphical user interface. The Word 1.0 for Windows 3.0 version was a notable improvement, but then it took two decades…

Bluetooth support is finally making its way to Google Home

Do you own a Google Home smart speaker? If so, did you know it actually has a Bluetooth chip inside? Yes, really. Except it wasn’t activated up until this point, for reasons that are unclear. Anyway, here’s the good news: Bluetooth support is finally rolling out to a…