Tag: lines

Blurred Lines As Performance And Brand Marketing Coalesce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, interim CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds…

Walmart to Expand Private-Label Lines as Clothing Becomes New Battleground

Walmart (NYSE:WMT) is overhauling its private-label clothing lines in a bid to blunt Amazon.com‘s (NASDAQ:AMZN) increasing popularity as a seller of apparel. The retail giant announced it will be launching four new private-label brands as it continues to count on clothing as a primary revenue source from its customers. In the past year,…

Ad lines blur as political leaders turn quasi brand ambassadors

Newspaper readers were in for a complete surprise earlier this month when the face of the Prime Minister of India Narendra Modi stared at them via front-page ads for Jio, Reliance Industries’ telecom service. For an audience otherwise used to the PM appearing in ads for…