Tag: lines

Walmart to Expand Private-Label Lines as Clothing Becomes New Battleground

Walmart (NYSE:WMT) is overhauling its private-label clothing lines in a bid to blunt Amazon.com‘s (NASDAQ:AMZN) increasing popularity as a seller of apparel. The retail giant announced it will be launching four new private-label brands as it continues to count on clothing as a primary revenue source from its customers. In the past year,…

Ad lines blur as political leaders turn quasi brand ambassadors

Newspaper readers were in for a complete surprise earlier this month when the face of the Prime Minister of India Narendra Modi stared at them via front-page ads for Jio, Reliance Industries’ telecom service. For an audience otherwise used to the PM appearing in ads for…