Tag: Marketers

Smart Marketing: How Corporate Marketers Deploy AI*

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. This large uptick is just…

FMCG crowned the best paid sector for marketers

The FMCG sector offers the best pay for marketers, according to the 2020 Marketing Week Career and Salary Survey. The analysis of pay across 24 different sectors found that FMCG is on average the best paid sector for marketing, with a mean salary of £63,916. It…

Selling Marketing Software to Marketers: It’s More of a Science Than an Art

Opinions expressed by Entrepreneur contributors are their own. The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year.  …

Now Is The Time For Marketers To Get Involved In Cybersecurity

As part of a series exploring cybersecurity and its impact on consumers, marketers, and marketing (see here for Part 1, Part 2, Part 3, and Part 4), I talked with Holly Rollo, the CMO of RSA, a Dell Technologies business. RSA solutions enable customers worldwide to deliver business-driven…