Tag: Marketing

15 Common Marketing Mistakes Entrepreneurs Should Avoid

Marketing strategies and techniques change constantly. With all the advice and warnings to follow—some of it contradictory—entrepreneurs can quickly get confused as to what works, and what should be avoided. This can lead to entrepreneurs, especially those first starting out, making some crucial marketing mistakes. To help…

Trends in 2020 to Look Out For in Digital Marketing

As we enter into a new decade in a few days, I think it is safe to say that time flies as fast as technology is evolving. The same can also be said about consumer interests, which are rapidly changing and becoming harder to predict manually.…

The Marketing Topics That Resonated Most With Readers In 2019

In looking back on 2019, it’s interesting to see which subjects were most popular with readers. Of the roughly 60 Forbes posts I published during the year, the five top-performing posts covered varied topics—from Comcast illustrating a key marketing principle to a study on which firms do the best…

B2B Video Marketing: Make Your Brand Come Alive With Video

A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way. If you intend to attract more traffic and increase conversions, then this content…

7 Tech CEOs Share Marketing Trends And Predictions For 2020

As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, co-founder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward…