Tag: Marketing

Gear up for Martech India 2019: Where marketing meets technology

MarTech India 2019 Conference & Expo will be held on August 23, 2019 at The Leela Ambience, Gurugram, Delhi NCR. The theme of the conference will be “Transformative Technologies for Marketing in 2020 and Beyond”. The agenda for the first instalment of MarTech India 2019 will…

The Biggest Marketing Challenge for Start-ups

Start-ups typically have constrained resources—money and people. On top of it, they often have little, if any, awareness and few consumers. Breaking through the start-up stage to become a viable firm requires extra vigilance. To better understand marketing from a smaller-sized firm perspective, I’m publishing a…

How to A/B Test Your Marketing Ads For Increased Conversions

Split testing or A/B testing is a popular marketing tactic where businesses will change one or more variable their campaign for some of their users. In other words, consumers are exposed to two advertisements that look similar, except for the variable that was changed. The purpose…

Uber cuts about 400 jobs from its marketing team

Uber is laying off 400 of its 1,200 marketing employees, the company confirmed Monday. Uber said the cuts were designed to create a more centralized structure. Uber shares were down about 1% on Monday. The company said last month that Chief Marketing Officer Rebecca Messina was stepping down amid…

How to Stimulate Consumer Interest through Content Marketing

Competitive businesses today are terrified by the prospect of exhausting their consumer bases – and this exhaustion has the potential to hit much sooner than what you might anticipate. Relatively modern forms of businesses in the online world make an effort to retain their customers by…

Martech is marketing

For today’s marketer, technology touches everything we do, from the CRMs that house our client data to the design software that powers our most daring creative. In fact, the martech-enabled ways in which we create more personalized and meaningful connections with our customers have moved from…

How to start marketing your hypergrowth startup

Three years ago, Drift’s founders took a chance on me as the company’s first full-time marketing hire. Since then our marketing team has grown to 20+, and people from other startups sometimes come to me for advice on how to handle marketing in a young company.…

Learn the Ins and Outs of Video Marketing with These Expert Tips

YouTube is one of the most powerful platforms you can use to share your message with customers online. Whether you’re already on YouTube and looking to improve your strategy or are just interested in learning about video content in general, here are some tips from members…

The 21st Century Affluent Woman and Her Marketing Needs

Surveys from the 1970s show that married women in more than 80% of affluent households had nominal or no involvement in investment decisions. Fast forward to 2017, and more than 80% of married affluent women make financial decisions jointly with their spouses. Of those with just…