Tag: Marketing

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…

Funnel lets companies work smarter by automating marketing data collection

Stockholm-headquartered Funnel helps data-driven companies and marketers automate their data collection and feed the data into any destination so they can focus on analysis and action. At a glance Startup: Funnel Founders: Fredrik Skantze, Per Made Year it was founded: 2015 Where it is based: Stockholm The problem it solves: Automates marketing data Funding:…

The 5 big disruptions to marketing in 2018

The marketing world is in the middle of five major disruptions that are reshaping the industry as we know it: Digital transformation. Microservices and APIs. Vertical competition. Digital everything. Artificial intelligence. These trends are dramatically altering the digital landscape in which business operate and changing how…

HARNESSING THE POWER OF FOLLOW UP MARKETING

When most business owners hear the word marketing, they think of various things they can do to help increase future sales. From regularly engaging with customers on the different social media platforms to taking out paper ads, and everything in between, there are a number of actions a…

Selling Marketing Software to Marketers: It’s More of a Science Than an Art

Opinions expressed by Entrepreneur contributors are their own. The number of marketing technology (martech) providers vying for every marketer’s attention is staggering: In his latest report, Scott Brinker, vice president of the platform ecosystem at Hubspot, estimated that there were 5,000-plus providers in 2017 — representing a 40 percent increase over the previous year.  …

How Smart Tech And PBM Are Shaping The Future Of Digital Marketing

Since being founded in 2012, Bounce Exchange has swiftly grown to become a leader in cloud-based behavioral marketing and analytics software. Their proprietary technology has been adopted by marketers looking to shift their strategy, moving away from audience segmentation and fragmented targeting to building more complete profiles of…