Tag: Marketing

Blurred Lines As Performance And Brand Marketing Coalesce

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rivi Bloch, interim CEO at Taptica. Get a marketer from a big brand in a room with a mobile app developer and, odds…

Herb Kelleher Is My Generosity Marketing Co-Pilot

Generosity is the killer app of marketing. And no one personified generosity marketing better than the late Herb Kelleher, the man who used the strategy to build Southwest Airlines into one of the most profitable and admired airlines. Kelleher died on January 4, 2019 at the…

17 Facebook Marketing Groups to Join Now

Social media marketers are a in state of constant flux. Our strategies are constantly changing as algorithms shift and platforms emerge. One of my best secrets for staying up-to-speed is connecting with other social media marketers. When you’re part of a community of like-minded individuals striving toward the same goals, you’re…

BLUE BOX BELIEVERS: TIFFANY’S RAMPS UP MARKETING ON STRONG QUARTER

It’s the little blue box that could. After losing traction in recent years with younger consumers eager for more unique jewelry, legacy brand Tiffany & Co. is regaining its luster following successful marketing campaigns, new products and fancy customization programs. On Tuesday, the New York-based retailer…