Tag: Marketing

BLUE BOX BELIEVERS: TIFFANY’S RAMPS UP MARKETING ON STRONG QUARTER

It’s the little blue box that could. After losing traction in recent years with younger consumers eager for more unique jewelry, legacy brand Tiffany & Co. is regaining its luster following successful marketing campaigns, new products and fancy customization programs. On Tuesday, the New York-based retailer…

Why Agile Marketing Isn’t Working For You

Shutterstock Agile has arrived from software development and IT and is now flooding the world of marketing. Although many people think the agile method is all about speed, it is really about creating different processes within the company. The main reasons for going agile include increased productivity…

Marketing Relevance Revisited

(Photographer: John Taggart/Bloomberg Consumers don’t live in funnels. The journeys we take aren’t necessarily the intricate customer journeys designed and defined by marketers. Despite big data, it’s impossible to quantify the relevance of all the marketing messages we’re exposed to. Research from Rakuten Marketing released earlier this…

Innovation: The Foundation Of Marketing & Sales Collaboration

In this opinion piece, Seismic’s managing director for Australia and New Zealand, Andy Pattinson (pictured below), explains how marketers can work smarter and why collaboration is vital in delivering return on investment. Demand for marketing roles is growing, as marketers continue to learn more about what customers…