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The Challenge Of Marketing A ‘Boring’ B2B Product

There is a common misconception about many B2B products: They’re boring. That notion is sustained largely by the media and awards cultures, which skew disproportionately toward consumer b rands. As a result, companies that sell products and services to other companies are often perceived as dull. What’s…

Corporate Corridor | The beginning of the end for diesel cars

There are obit pieces being written for diesel cars. With good reasons, of course. Last week, Maruti Suzuki India, India’s largest passenger car maker, let the cat out of the bag when it announced its decision to discontinue diesel cars from April 1, 2020. In 2018-19, it…

The tour guides of Dharavi, Asia’s largest slum

Dreaming big: Dharavi, Asia’s largest slum. His head is cocked to one side and the visor of his baseball cap is at an angle with his sharp jawline — Pawan Sauda aka Maze 022 doesn’t look impressed by my question. “In Gully Boy (the Zoya Akhtar film…

JP Morgan’s Stablecoin: A Feat of Engineering or Marketing?

The world of blockchain and banking was set alight last month by the announcement that JP Morgan has created its own stablecoin. It was a rare move that has simultaneously excited the banking and enterprise blockchain community as well those in the cryptocurrency world. But is this…

A day in the life of the top real-estate broker in the US, who sold $2.2 billion worth of homes in 2018, wakes up at 5 a.m. every morning, and works out with a personal trainer 3 times a week

Ben Caballero is the top real estate broker in the US, according to REAL Trends, a residential brokerage industry publication. He sold $2.2 billion worth of homes in 2018. The Texas-based broker has been ranked as the top real estate agent for nearly a decade by REAL Trends…