Tag: of

Why you should be marketing to a segment of one

We like to say that marketing has changed for the digital age, but the reality is we’ve barely tinkered at the core, while placing incremental additions on the edges. Our industry is rooted firmly in the assumptions, the limitations and the processes of an era of…

Pattaya officials bemoan loss of Chinese tours to virus

Pattaya-area officials and tourism leaders meet to discuss ways to offset the loss of Chinese visitors to the coronavirus. Nong Nooch free to Chonburi Thais in Feb. Nong Nooch Tropical Garden will offer free admission to Thais around the country to offset the loss of Chinese…

The New Rules Of Marketing Leadership

Much has been written about the ever-evolving and challenging role of chief marketing officers (CMOs) and senior marketing leaders. I’ve read many articles on this and have found that they all boil down to one simple problem a recent Harvard Business Review article (subscription required) articulated well: “CMOs aren’t given…

Tours, image makeover as Congress plans return of Rahul Gandhi

NEW DELHI: Less than six months after he resigned as Congress president, taking moral responsibility for his party’s debacle in the Lok Sabha elections, Rahul Gandhi and his advisers are working on a plan to relaunch his leadership bid of the Grand Old Party. To recoup his leadership through an image…

The 7 Best Real-Estate Franchises of 2020

Entrepreneur has been breaking down the top 500 franchises in America since 1979. Our rankings take into consideration five pillars, which are, in no particular order: costs/fees, size/growth, franchise support, brand strength and financial strength/stability. Every year, the competition grows tougher and tougher as new businesses create compelling cases and…

How Internet of Voice is changing the rules of digital marketing

The first revolution of Internet, in 1995, involved connecting personal computers across the globe onto one giant web and make information available at the click of a button. The second revolution, around 2010, saw the emergence of social networks and enabled the human race to become one large family with…

Top 25 Tours of the 2010s

What’s the best concert you’ve been to since 2010? Take a minute. It’s a big question, one with plenty of right answers and no easy criteria by which to judge them. From pop music’s critical reemergence to reunion tours by bands you never thought you’d see…