Tag: rules

The New Rules Of Marketing Leadership

Much has been written about the ever-evolving and challenging role of chief marketing officers (CMOs) and senior marketing leaders. I’ve read many articles on this and have found that they all boil down to one simple problem a recent Harvard Business Review article (subscription required) articulated well: “CMOs aren’t given…

How Internet of Voice is changing the rules of digital marketing

The first revolution of Internet, in 1995, involved connecting personal computers across the globe onto one giant web and make information available at the click of a button. The second revolution, around 2010, saw the emergence of social networks and enabled the human race to become one large family with…

Screw the rules: Why I gave up on ‘flattering’ clothing

“What the heck are these?” my husband asked, pulling a piece of clothing from the laundry hamper to toss into the washing machine. “Did you cut up a pair of my jeans?” In his hands was something I swore I’d never, ever wear. Something that as…

Orange County hires expert to study helicopter tour rules

ORLANDO, FLA. As aircraft accidents go, the recent mishap involving an Air Florida tourist helicopter wasn’t bad. The pilot and both passengers escaped unharmed on April 20 when the Robinson R44 helicopter lost power at 600 feet and pilot Steve Kilcourse guided the chopper down on…