Tag: Segment

Why you should be marketing to a segment of one

We like to say that marketing has changed for the digital age, but the reality is we’ve barely tinkered at the core, while placing incremental additions on the edges. Our industry is rooted firmly in the assumptions, the limitations and the processes of an era of…

Real estate investments: Commercial segment emerges winner

Despite the turbulence in the residential real estate market in many Indian cities, the investment climate, particularly for institutional investments, has remained robust over the past three years, a report states. Reforms such as the Real Estate (Regulation and Development) Act, the Benami Transactions (Prohibition) Amended…