Tag: strategy

What’s In A Digital Marketing Strategy?

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital. We all know and see the digital shift. But I still get asked what exactly…

A New Approach To Marketing Strategy

The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, a senior partner in McKinsey’s San Francisco office, to share a few…

Inside The Marketing Strategy Of The Louvre

With more than ten million visitors last year, a 25% increase from 2017, why would the Louvre need a marketing strategy? For the past 18 years, the world’s most visited museum has been getting a hand with marketing projects from Accenture Interactive and the Accenture Foundation.…

Eight tips to improve your Snapchat marketing strategy

Snapchat can be part of your marketing mix if you’re focusing on the most relevant tactics for your target audience. Here are eight tips to consider. Who said that Snapchat is irrelevant for marketers in 2019? With more than 3 billion snaps being shared on a…